|SEO||–13 min read–||April 11, 2017|
Expired Domains' Search: How to Find Drops And Identify Potential Drops
at Netpeak Group
In this article, I'll share the method of searching for future drops and identifying the freshly registered domains of the competitors. The guide is based on Serpstat's data.
What are expired domains, private blog networks and satellites?
Private Blog Network (PBN) is a network of many smaller websites, each focused around one specific subject (i.e. niche websites), all ultimately linking back to a single large primary website.
Satellites are small 5-10 pages websites devoted to a particular topic. Unlike PBNs, the main goal of satellite website is to bring more traffic to the primary site, but at the same time its quality is a lot worse.
Experts create the whole network of sites, links of which help in promoting major projects. In this regard, good drops are better than new domains because they have a history, could have backlinks and even the trust of search engines.
Searching for domains
The method #1: the easiest one
Use SimilarWeb to check the domain's traffic history and Serpstat to see the visibility. At the API Serpstat there is a domain_history function, which displays the whole history of domain indicators in service.
Let's take insurance35.com domain as an example. At the time of writing this article it was free, here's a screenshot of the Google Domains to confirm this:
The method #2: SERP studying
Let's take a narrow niche «Michael Kors crossbody bags». There are 95 unique domains for the keyword «michael kors crossbody bag» in Google US top 100. 98 are for the phrase «Michael kors crossbody bags», where 36 weren't shown in the first set. And in «black michael kors crossbody bag» another 39 new domains were added.
For Michael Kors Crossbody Bags there are 106 keywords found in Serpstat Google US database. For each phrase you should take the top and copy domains.
The method #3: SERP studying via API Serpstat
How does it work? Through commands domain_keywords, url_keywords and keywords the phrases for the desired niche are taken from the Serpstat's base. Then through the method keyword_top domains from the top 100 are defined by the phrase and the total number of unique domains is formed. With the help of a phpWhois library the whois for all domains of this set is analyzed and it is defined whether it is registered, if yes, its creation and expiration dates are also defined.
You need to fill in several gaps to make script collect the necessary data. That's how it looks like:
- Input is a phrase, a domain or a page for which the script will get phrases from Serpstat base.
- Input Type - here you select the input type the script will run with. It depends on what function of API Serpstat will be used.
- Search region is a search engine for which the analysis will be carried out. For example, for the US Google you need to set the g_us. The entire list of available search engines can be found here.
- Search limits - the maximum number of phrases from the organic issue, which will participate in the analysis.
- Pagination Size - the parameter required for pagination when working with API Serpstat, because keywords, url_keywords and domain_keywords functions may give a maximum of 1000 phrases. If you have a key limit of less than 1000, then it's better to use the same page size as the search limit.
- Max volume is a max frequency of phrases from both databases, which will participate in the analysis. If you want only LV keywords, you can set 20. For example, to search for blogs and satellites I set the maximum frequency of not more than 80.
- API token — here you need to enter a key for the API. It can be found on your profile page.
- Function — this script implements a number of functions:
o Get list of domains. You may just copy this list and work with it as you want.
o Find relevant forums slightly improved search engine of topical forums http://mz.kiev.ua/tools/serpstat-get-forum-threads...
Let me draw your attention to the function "Find drops via WHOIS". Input all parameters and click on a single red button. After 5-15 minutes the following table will be displayed:
- Domain — the domain name within the analyzed niche.
- Created — the creation date. "Dead" for drops.
- Expires — the expiration date. "Dead" for drops.
- Keyword — the first keyword for which this domain was found.
- Position — the domain's position in SERP for this keyword.
- Total keys — the number of keywords for which the domain was found in the top 100.
For the keyword "cheap car insurance" there are 3 drops: carinsurancefloridacheap.com, lowcostautoinsuranceflorida.com and cheapfloridacarinsurance.net.
How to find potential drops?
Using csv-file which appears after the analysis is finished, you can sort the obtained data by the expiration date in any spreadsheet editor:
- Keywords from Serpstat by which the site and its positions are ranked.
- Traffic,search traffic rate and regions via Similarweb.
- The numeric values of references and anchor list. You may do this via Serpstat.
- Domain indicators: Ahrefs DR, SM * Trust, Moz DA and Majestic TF / CF.
Tip: I advise you not to drool on the domains that were registered more than five years ago. It's 99% probability that they will be extended or bought by more skilled experts.