Interview With Craig Campbell: Everything You Need To Know About SEO In 2020

You can repurpose with new content, but you would need to scrape and fix all the old URLS to ensure that any old backlinks on other websites then started to point to your website again, thus giving it the power to make this process worthwhile. The content isn't the most important thing, the old URL structure is.

There are several ways to do this; you can use publicwww. which is a scraper that not many people know about and rarely block the bot to this tool, so this can show you people's PBN's quite easily. There will be many other tools out there too that do the same thing. Just find one that isn't that well known, and you uncover some serious stuff.

Junior SEO in Glasgow can be anything between 15 to 20k in GBP but probably nearer the 15k in most cases for the first 6 months and then they usually quickly scale up through the pay as they offer value.

Checking how many pages are indexed is always a good tip, if Google doesn't like you it won't index your content, then from there, you can figure out the content, links and tech side.

So I think it's wise for people to use cost-effective solutions, I've used many freelancers from the east, as clearly the skills in the east are of a very high standard, so I see no point paying someone in the UK a large fee when I can get a much more skilled worker in the east for half the price. But for the record, I don't do client SEO. I'm not an agency, so I've no issues using the best people for the job.

Wow, I wasn't aware that people were taking the content and passing it off as their own, but smart move if it works for them, hello whoever you are, thanks for stealing my hard-earned content :D But on a serious note, I kind of take it as a compliment, if the info is spread and you guys can understand it better in your language. I think most smart people will eventually realise who has the knowledge over who steals the knowledge, and there is only so much anyone will give away online, whether that be a blog, video or whatever, it's not like they will be publishing any of the current and most up to date tips, as I won't be releasing them till I've taken full advantage of them :D

It's hard to say specifically without seeing your site, but as far as my research tells me, the May update was focused on links, relevance, and even velocity of link building. Now I only really trust people who work with large sets of data, Christophe Сemper from LRT, who said he saw a lot of people dip whose link velocity wasn't great. But I also feel that many links got devalued as they were too broad and not relevant enough, so my opinion is those who had an impact were not regularly building links month on month and were using a broad relevance focus.

Yes, I do use PBNs as part of most link building campaigns I work on, but maybe like 15-20% will be PBNS. I'm a lot more focused on guest posts, with tiered links alongside some other stuff, PBNS are always a fairly low mix, I try and keep it that way just in case the PBN ever gets caught, I think with any link building, you want to diversify it as much as you can.

Expired domains, I'm just about to release a video on this. Still, I get the domain, no matter what, then repurpose the old site to see if it will rank again (it might not, someone might have stolen all the content), or the domain may be burnt. If it doesn't recover rankings, I throw it in the bin, if it does work, I will do some more guest posts, tier 2 links, web 2.0s, and niche edits to increase its power, then simply 301 to my money site.

You can 301 page by page if there was a lot of link juice to internal pages, but in general, that isn't the case, and a simple 301 redirect from the domain to your domain or relevant section on your website is enough to pass that power over (no I don't add to GSC). No reason why I don't, I just don't want Google seeing stuff they don't really need to be highlighted too.

Don't go crazy making too many changes at once. Sometimes things settle, and it will naturally improve. Still, I'd just be looking at using POP to double-check on-page, do a site audit, clean up any on-page issues, disavow any garbage, focus on some seriously high DR links, and focus on power and relevance, not volume.

A few tips on affiliate: never target a seasonal niche. I had Golf accessories, and sales were great 7-8 months per year. I would also make sure that any product I was selling was more than £100, as too many people get a high volume of sales, but low commissions and anyone who has real success gets fewer sales, but the product value is much higher. So my golf site, the average cost per sale was $20 people buying t-shirts, hats, etc. Now my cost for links and content is the same whether I sell a t-shirt or a £1000 laptop, so to make affiliate profitable I would go after high ticket items only.

So link juice can mean different things to different people. I'm also looking for links from pages that are indexed, do get traffic, and don't have a high amount of other outbound links. This is what I look for, as metrics can easily be manipulated.

So the shitty answer 'it depends' is the case here. Suppose you have a good brand, and two separate products but want to use the brand to drive traffic then fair play, why not if it works well. However, this depends on what's being sold; sometimes, people prefer to buy from a specialist or a website that specialises in a particular product or service. So it comes down to what the product or service is, but it would be crazy not to use the brand where possible. If I create a brand for myself, do I only have to sell one thing? Of course not, I can sell as many as I like, as long as they are digital related. But say I was to sell real estate, the Craig Campbell SEO brand would be stupid to use. But someone like Grant Cardone or similar could probably pull it off, so it also depends on the person.

You can read about it, but my question would be 'Why to hide them?', this can also potentially leave a footprint that you are up to no good.

Not sure I can think of ten: always test, never just believe what people say, network and talk to others as you can learn a lot, take action, don't be a talker, and do something, don't be scared to fail, don't think you can't dominate a niche. Just take the bull by the horns, anyone can do this shit.

Yes, I've used SAPE, normally to power up guest posts, and at a time to help competitors websites tank, if they need shoving down the rankings :p But in all seriousness, I've used SAPE, and it worked very well for me, but it was always to power PBNs and guest posts, never ever to my money site.

To be fair, SAPE will probably help them short term, I do a number of other stuff including neg CTR, and buy a ton of toxic domains and shit to tank a site, but in some cases, it helps them before it hurts em :D

I'm a big believer in engagement signals and CTR, and of course, forum links can help drive traffic, and on certain forums they can also provide a good solid follow link. So yes, in certain instances, links in forms or blog comments can be useful, but not in the same way they were 10 years ago, I don't believe they pass that much value, but any way of getting traffic helps CTR which in turn helps SEO.

Go after something non-competitive and very niche specific and go after the long tail stuff. Many affiliate dudes start there, just find something random like 'generators' hunting scopes or something like that. A lot of that stuff can rank really well, with content alone.

You could charge more for being public, get more opportunities, get to meet more people, more contacts, and all of that stuff. Being public has massive amounts of positives, but comes with a lot of bad points too. People like to have a go, argue, debate, and think they know better, simply because you do videos or whatever, so that can be pretty crap. Overall being public does mean people trust you more, and also speaking at many events across the world has helped me get in touch with folks like Fajela. In turn, I get to do this, and in a lot of cases I learn a lot of stuff too, I've met many people at different conferences all doing crazy stuff, and its always a learning curve. But I don't do client work, so can't give you a price on that, but you charge what you feel your value is, some guy can charge 1k for a pile of crap and a few SAPE links, you might charge 2k and do guest posts and PR links, you will get better results, what I'd say is charge what you think you are worth.

So with Youtube, it can bring business in some cases, but I'm about giving back to the community now. I've made a lot of money and don't need to sell courses for a quick buck. I want to help people for free genuinely; of course, it helps my brand and growth on Youtube. Going forward I want to be able to interview folks, help promote new tools and all of that stuff, and of course, it will help make me money via affiliate, but for now, I'm building a big platform to give any friends, colleagues or anyone with god ideas and tools a platform to promote them via my channels.

One hundred phones work well for CTR on anything. Where you get a figure like 6k, 100 phones can have a VPN that rotates a lot. However, if you want volume android emulators and using software is better, I have iPhones mainly for the iTunes manipulation.

I know guys who sell high DR links that are manipulated, so they have no traffic or rankings. Most people fall for this, others sell you a follow link, but no follow the page, you just need to make sure you get what is agreed, check all code and don't fall for them bullshit games.

I'm not sure coaching is the right word you need. I can help advise, but a consult call might be a cheaper and better option where I can help a person identify and help them spend their money on the right stuff.

Haha, no sure I'll beat him as such, he posts anything, and he gets tons of engagement, and it's that engagement that helps him rank. Would be amazing to show that others can purposefully get up to that level if they wanted too, and I will try and at least get to 100k subscribers, but won't become too obsessed with it as Youtube rankings and videos don't make a huge amount of money, but as I say I like helping others with info and if I can do that, and get somewhere close to the 100k then ill be a very happy man.

Simple organic landing pages for your products and services for the locations around you also work very well. But you can also use paid options too, paid FB, Gumtree, AdWords there is more traffic than just GMB, organic and paid are the main other sources.

Seobuilder.com can do the citations and directories, and find a Fiverr gig for reviews if you feel they are needed.

So budget depends here, you can use a cheap option such as mailshake.com and hunter.io to find emails, or go all out and use pitchbox.com and pretty much automate the whole process. What I would say with outreach is that the initial email gets a poor response, most of the conversions happen via the follow-up sequence of emails.