PBNs are a somewhat controversial approach to boosting your SEO rankings through the use of a common technique known as "backlinking". Good backlinking can be particularly tricky to achieve during the first few years of your domain's existence. As you'll soon realize when you attempt to launch new projects, a good SEO rank can take well over 3 years to achieve and the whole process is more of a slow grind than a quick rise to the top.
PBNs offer a quick and effective way to obtain a good SEO ranking and appearing in the first results of Google search. A PBN refers to a collection of high authority domains, usually expired domains that used to direct to high profile websites and still rank very high within Google search.
Many SEO experts see PBNs as an illegitimate way of increasing a domain's authority. Google itself seems to agree since it has taken action on sites participating in PBNs and has updated its "webmaster guidelines" to indicate its disapproval of such practices. Even after acknowledging that PBNs are far from being a perfect SEO solution and carry with them the significant risk of having your domain deindexed by Google, they have proven themselves to be very effective at boosting a new domain to the top of search results.
Here's a non-comprehensive list of cases where joining a PBN might be a reasonable option for you:
- A short-term marketing campaign that relies on its domain being able to reach a good SEO rank within a few weeks or months.
- A site whose purpose will only be relevant in the very short term and needs to optimize its traffic until it loses its usefulness.
- You understand the issues associated with partaking in a PBN yet you are confident that its upsides outweigh them and are willing to take the risk.
A PBN has the potential to be a really powerful tool with the ability to provide your domain with a substantial increase in growth.
While PBNs may seem like an attractive solution to increase your domain's traffic, risking your domain's indexing in such a way can be highly damaging to its long-term success. If your goal is to provide quality content or a useful service to your visitors, it is likely that ignoring PBNs altogether and following more traditional paths to SEO optimization will lead to your domain reaching an excellent SEO rank anyway.
In most situations and for most websites, it is highly advisable to stay away from Private Blog Networks and to work on the quality and the accessibility of the content instead, while making sure the interface is mobile-friendly and making use of all of the classic SEO techniques to the best of your ability. Hard work and perseverance definitely pay off in the long term in the world of SEO.