How to carry out the content analysis and content audit on the website
What is content audit – the main advantages of the procedure?
Step-by-step guide to carry out the content audit
Preparation of the assessment scenario
- resource size;
- the risk of search engines sanctions.
The semantic kernel is the table that includes all key queries the content promotion based. The list of key queries also contains the key phrases that do not take part in the SEO campaign but could be efficient for traffic building.
If there is a risk of search engines sanctions, the additional stage should be added in terms of paging-out process of irrelevant ones. The same solution is optimal for websites under the search systems sanctions. Small resources which faced with sanctions because of low-grade content quality should be checked in by-hand manner.
Scanning of the website
Analysis of the content on the page
The data consolidation according to the keyword aspect
- key query;
- query volume;
- CPC (cost per click).
Missing content determination process
For example, checking query "what is landing" you can find out that there is a big number of similar phrases. For instance, "the one-page website" and "contextual advertising". The monthly number of impressions is rather big, but your content does not contain these queries. It means that if you create the SEO optimized texts according to these keywords, your traffic will increase. It happens because the resource will get higher up in search results this way.
Additional features analysis
Let's take a look at the brief form of the content audit algorithm with the main stages to complete:
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