- competitor analysis;
- content marketing strategy;
- search engine & human resources optimization.
Monitoring your competitors is one of the best ways to come up with your own winning social media marketing tactics. But the trick is not to blindly replicate what seems to work for the other guy of course. The trick is to see what works, what doesn't and learn from their mistakes.
Here are three important tools to identify and monitor your competitors' digital marketing mistakes.
How to Turn Your Competitor's Websites Into Your Own Source of Traffic?
Investigating data about your competitors can give a basis to raise the position in the search results, to improve your website, and to grow the business in general. How and by using what instruments the owner of an online store may carry out such the analysis? Follow the link to find the answers.
From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position.So, what to write about, if you forget to update the editorial plan? Check out this list of content ideas.
How to Plan Content Strategy for Your Ecommerce Business
Too many ecommerce companies create content for the sake of creating content, mostly because their competitors do. There's seldom a serious plan behind content publishing and hence it rarely makes any difference in terms of traffic and conversions.This guide will help you plan content creation with purpose, i.e. publish content that will drive actual customers to your ecommerce site.
5 Efficient Keywords Research Techniques You Never Used
There are tons of various articles about keyword research techniques. Thing is, great many of these articles contain solid advice on how to increase your traffic, conversion rates, sales, how to advertise, or how to manage PPC campaign. But here are 5 extremely efficient things you haven't used with keywords that can change the way you research and use keywords!
Your New Year's Content Marketing Checklist
The New Year is a great motivation to get some mess in order, fix and update old content and finally breathe fresh air into your old site. Use this checklist to improve traffic and conversions, and get a feeling of accomplishment, so much needed at the beginning of the new year.
Are you happy with the current search rankings of your blog posts? Most people aren't, but even if you are, there are still some things you can do to rank even better for targeted keywords. Read this article to find out how to improve your blog search ranking.
How to Maintain the Quality Of the Site For Visitors And Search Engines
Every webmaster knows that the website is a high-tech product. You should improve and update it all the time, or die trying. :) How to fix site's flaws, enhance its position in the search results and make search engines love it, you'll find out from this article.
How to Build High-Quality Backlinks and Boost Your Rankings
Backlinks mean obtaining of quality external links pointing to a site, the incoming links to a webpage. Previously, backlinks were the fundamental metric for a web page ranking. Pages which contained a lot of backlinks performed best on all the leading search engines. Well, to some extent, it is still so. Follow the link to find out how to build high-quality backlinks and boost your rankings.
4 Tools To Help You Attract Talent To Your Company
While the job search has almost gone global thanks to the Internet, it's getting harder and harder to find qualified enthusiastic employees. Manpower's 2016 Talent Shortage Survey found that 40 percent of global employers are not able to find the right talent for jobs that need to be done.What's the answer? Making sure that the right talent is naturally flowing into your company is the first step to take. Find out what four tools to help you do that are.
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