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Content Marketing 5 min read July 28, 2017
Digest #17: Learn What to Keep In Mind While Building Links, Running an E-commerce Blog, And How to Find Missing Keywords
Кейс: как безопасно перейти на HTTPS — Serpstat Blog
July is winding down, thus it's time for second Serpstat's monthly digest of new and useful posts for digital marketing experts. Are you an SEO expert? Blogger? Or e-commerce marketer? It doesn't really matter as all of you can find something useful here. Enjoy!


For SEO specialists:

1. Commission Express Advance: Realtor SEO: How to Rank in Google's Neighborhood

The digital marketing and SEO neighborhood can seem to be a daunting and scary place for those who have yet step foot in this vicinity of the internet. Check this post to learn the crucial elements of SEO and how you can best incorporate said elements into your next SEO strategy.


2. Christopher Janb: Boost Your SEO and Content Marketing Strategy with Serpstat

It's not often that our users write such compelling reviews of Serpstat, so I was happy to see this in my inbox this morning. Kudos to Christopher Jan Benitez!

If you know someone who needs an extra opinion on whether Serpstat is worth it, share this review with them.


For e-commerce:

3. Netpeak: How to Take Full Advantage Of Keyword Research For Online Store

Keyword research usually helps to find relevant names for the categories, product descriptions, meta tags for pages and so on.

By exploring user's queries, we can better understand the terminology of the potential customer. Thus, Google will consider our site as the most relevant to the query. Put simply, the online store owner should speak the same language his customers do, and keyword research can solve this problem. But there are additional functions of keyword research some site owners aren't thinking of. In this article, here are some ways on how to use it for up-selling and cross-selling.


4. Marketing Insider Group: Lost Your Keys Again? 3 Stages to Find Missing Keywords By Analyzing Competitors

Exploring the niche, we can assess the whole situation, learn the weak and strong points of competitors and find inspiration for the own project. But there is a fine line: some people overuse this method, some avoid it at all. Let's figure out how to keep the balance.

In this article, read this article and learn how to find all missing keywords for your e-commerce project and take a leading position in the search by analyzing competitors.


For Bloggers:

5. Grow Map: How Small Businesses Can Play Big in the Internet Market

Every business strives to expand its audience. The best way to do so is to create a website. It doesn't matter if you have a business blog, online store, or even a one pager. You can't simply avoid SEO standards. If you've joined the game, then you need to play by the rules.

The first advice all specialists give to every business is to hire an agency. And there's some truth to the idea that you will probably get more than you will spend. But in most cases, small businesses can't afford the expense of paying for an agency's services.

In this article, Anna shares some essential highlights on how to find appropriate keywords, as well as what mistakes to avoid while running a business blog.


6. Marketing Insider Group: 5 Things to Keep In Mind While Building Backlinks

Some people think that blogging is not a big deal. Surfing the web and writing all day for money – sounds perfect. But they would be impressed by the number of things every blogger has to keep in mind.

One of such a thing – building backlinks. This process has so many steps and sides, so it's quite easy to mess things up. Follow the link to learn some common backlink mistakes so you can fix them on your blog or be cheerful if you don't have them.

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