Top 20 Internet Marketing Technologies You Shouldn't Miss in 2025

Here's an interesting fact that reveals the importance of Internet Marketing Technologies.

In 2024, YouTube earned over $29 billion in digital video advertising. And that’s not even counting revenue from paid subscriptions and other income sources. This fact proves the power of online internet marketing.

If you are still not intrigued by this fact, let us turn to another statistic. According to the latest data, using the Internet in marketing can increase the number of people aware of your company by 80%. Moreover, the likelihood of their further interest in the brand will increase by 155%. Users rely upon and trust those brands recommended on the digital platform.

All of this depicts the gigantic shift from printed marketing platforms to digital platforms. It has, in fact, given great value to the content creator and content marketers.

Intro

Digital marketing is growing with each passing day. It is quite helpful for small and medium-sized businesses to reach a larger and targeted audience that will increase their brand awareness.

As more and more industries are using digital platforms for marketing their brands and product, influencers are grabbing this opportunity. Products recommended by social media influencers see a better churn rate means that people trust those influencers. 

According to Statista, online retailers’ global ad revenue in 2023 reached $49 billion. This is almost three times higher than the figure for 2019. Impressive?

The statistics do not end there: in 2024, Amazon invested $21.4 billion in marketing on the Internet and reached a record revenue level of $638 billion.

By now, you have seen the value of investing in online internet marketing technologies for your company. In this article, we have mentioned the best technologies that you must look out for in 2025!

1. Social Media Optimization

In this age of digital marketing, one cannot negate the value and importance of social media marketing and its optimization. You might think that these platforms are distracting for the users. However, it is valid to some extent, yet it is one of the most potent ways to market your product and brand to the targeted audience.

Will it be prudent enough to ignore a platform used by 53 percent of the Earth's population daily?

According to the HubSpot report for 2025, 84% of marketers believe that consumers will use social media to search for information about brands. The same source reports that 25 percent of buyers purchase products directly on social platforms. 

Also, according to Statista analytics, 80% of internet marketers consider social media marketing an integral part of any advertising strategy. And all thanks to the growing reach of users.

Digital marketers use it to promote their brands through influencer marketing and outsource their engagement tasks to focus more on products and provide better deliverables. With the rise of AI, your short content will now only be shown to your targeted region, thus making it a heaven for Global Brands.

According to reports, 76 percent of consumers trust a brand with a solid social media presence. Not only does it create brand awareness, but it also leads to more sales as users tend to share quality product pages with their friends and family.

What can lead to the desired marketing outcome?

• Initially, you only need to select your goals, ensure that they are specific, measurable, attainable, relevant, and time-bound, and work towards reaching meaningful metrics.
  
• Continue identifying your target audience and gathering as much pertinent data as possible.
  
• Learn about your competitors in greater detail. You can employ either competitive analysis or Social Media listening. Work more on your Social Media audit, specifically looking for imposters.
  
• Configure your profiles on all platforms. Create an SMM calendar, schedule your posts, and work on posting the suitable information at the proper time (beginners can go with the 80-20 rule).
  
• Always strive to provide entertaining and compelling information while maintaining your decency. Examine the stats closely and keep track of all the impressions you have generated.
  

Over time, we have observed that most successful campaigns have some common metrics.

• For instance, #ShotoniPhone is a hashtag that has 13 million posts on Instagram. Surprisingly, Apple did not initiate such a successful campaign. Yet, it was so successful and spread to the target audience, resulting in more trust in the brand quality.
  
• Similarly, the #DistanceDance hashtag by P&G engaged a huge audience. The campaign got 1.8 million views in the first week and 8 billion overall views, making it one of the most extensive campaigns ever launched.
  

2. Search Engine Optimization

SEO is a vital part of any digital marketing campaign. It is a strategy that can produce exceptional results at a meager cost. Every small to a medium-sized enterprise can generate more sales, clicks, and leads by improving its SEO game.

With proper SEO at work, you will be trusted by Google, and it will send more traffic to your site. This is how you can get your hands on better opportunities that will win users' trust.

You can predict future trends based on the tool's predictions and cross-match them with the real-time data you can access instantly. Similarly, you can analyze your past campaigns and understand what went right or wrong based on the success of various campaigns.

An understanding of your audience's needs can be much more efficient if you use fitting tools. Serpstat Keyword Trends is one of them. This is where you can receive a report with trendy queries for a selected city and country in real-time. Keep track of the current market demand, overtake competitors and receive better profits.

Keyword Trends Tool from Serpstat

3. Data-Driven Technology

In the past, companies spent surplus revenue and time educating their consumers about their products and technology. Users were reluctant to change brand loyalty back then because that brand had fulfilled the needs of users at a basic level.

However, things have evolved in this era, and now people, irrespective of their age, will instantly adopt a technological change if it puts them at ease. Brand loyalty changes with each passing day or month. The primary reason is the advancement in Artificial Intelligence.

In the future, voice search will use automated agents to instantly understand users' needs, and accurate information and content will help users make a choice more easily. AI is extensively used to understand consumer behavior and predict new customers' purchase patterns based on their habits. It also improves user experience by using chatbots that comprehend the things missing in the UI.

4. Innovative Searches

We have relied on typing our queries into Google to search the web. Nowadays, it's becoming more common than searches conducted using voice searches, such as Alexa, Siri, and Google Assistant. Currently, 21% of the population already uses such voice assistants, and 34% are interested in purchasing them. And marketers must be ready for this. How? Very simple. They should implement suitable online marketing technologies into their advertising strategies.

Other options for innovative searches include Visual Search by Image on Google and Lens by Pinterest.

5. Video Marketing

Video marketing is highly efficient and expected to increase in the next five to 10 years. Today, 95% of marketers state that video is an indispensable online marketing technology in their marketing strategies. It is a true leader among top internet marketing products. 

Why? To answer this question, let’s refer to another statistic. According to Social Pilot, 72% of consumers trust a brand more when it provides video reviews of its products.

In reality, Google understands that sites with videos are more engaging and will rank them higher in SERP. You can create videos to announce your product, customer testimonials, or podcasts, and you can use the customizable templates available on a range of websites.

Many platforms also offer their AI-driven video tools (Sora, HeyGen, Fliki, Runway, etc.).

6. Geofencing

Geofencing technology, used in digital marketing, is gaining momentum. How does it work? When someone with a smartphone enters or exits a predefined geographic area (a "geofence"), it automatically triggers a specific action like showing a targeted ad, sending a push notification or text message, or activating an in-app response. 

According to Mordor Intelligence, its market is projected to be valued at $2.23 billion in 2025. However, by 2030, it is expected to nearly triple, reaching $6.34 billion.

It could be done via email, text, social media, or even an application. It's been used to advertise various things, from Waze, which has gas stations on it, to Burger King trolling McDonald's. All because it is truly the top technology behind digital marketing!

Plus, over half the users who received an alert from a Geofence have taken action. 

7. Shoppable Posts With Single-Channel Commerce

Online shopping options have become more popular over the last few years, and internet marketing technologies in e-commerce play a significant role in this.

Instagram and Shoppable.com are only two social media platforms on which you can purchase directly from feeds with products tagged on offer. These platforms allow you to connect with consumers and make purchases just a mouse click away from the photo that initially caught their eye.

There has been much talk about omnichannel commerce in the past. However, it's still relevant, even more so due to posts that can be purchased and posted to join the multichannel marketing strategy.

Businesses of all sizes can reach customers across all channels, from social media to brick-and-mortar shops.

Direct-To-Consumer Lite Solution

8. Content Marketing

According to a recent survey, 83% of marketers believe that content marketing effectively helps them create demand for products or services. Also, 14% of companies stated that this internet marketing technology brought them the highest ROI in 2024.

It means that if you educate your audience about your product and services, there is a high chance of winning long-term brand loyalty because you are not forced to use 24/7 social media advertisements on your customers.

Make sure to implement Google E-E-A-T philosophy while writing content and use A/B testing extensively to understand what works best for your site and audience. This way will not rely on SEO only, which can sometimes be problematic.

One way to do this is by continuously updating and editing your meta descriptions and tags, which can increase your click-through rate.

If you are looking for a service to help you improve your site's content, you should consider Serpstat Keyword Clustering.

Keyword Clustering is the process of grouping keywords so that keywords in the same group (or cluster) are relevant to a particular website page. You can group related keywords, collect the right keywords for specific pages, and improve your site's SEO structure.

Check below for a short video review of Serpstat tools that can help you in structuring your site's content:

9. Social Messaging Apps

When choosing technology for digital marketing, you should not leave a single stone unturned.

Social messaging apps might look different and not be of any use, but that’s incorrect. WhatsApp alone has 2.96 billion users, making it a market that can unlock new opportunities. Similarly, Facebook Messenger has a reach of 1 billion users.

You must adopt and use these platforms. It’s better to do it carefully, as they serve a delicate purpose, and you do not want to end up on the block list. 

10. Personalized Advertising

Personalized advertising will be a trend in 2025 and for years to come because users usually trust Ads that analyze their personal preferences and display only those ads that will benefit them. Mostly :) 

11. Integration with Wearable Gadgets

Let's get started with our list of Martech innovations from wearables. There are innovative ways to reach out to people and establish user connections. Smartwatches and other devices allow highly targeted advertisements, such as those in search of an apparel shop, to receive a message from one when they pass by.

The latest trends in wearable technology in digital marketing can help marketers contact potential customers at the right time and in the right place, thus improving the conversion rate.

Similar to how mobile optimization was a significant search engine ranking factor, wearable technology could also have a role in contributing to search engine optimization.

In the near future, web managers may be required to make their websites more compatible with smartwatches and other wearable gadgets to achieve a higher rank. This is how the demand in digital marketing for technology is born.

12. Augmented Reality (AR) & Virtual Reality (VR) Content

VR-based campaigns have been in the news regarding marketing technology for a while.

Adidas, for instance, allowed users to follow two climbing athletes in real time. Utilizing virtual and augmented reality in advertising campaigns works well with consumers' need to prioritize the shopping experience over the cost of the product.

In addition, new marketing technologies can be used to reach a younger audience. Commercials on TV or online tools will not be as effective as an engaging campaign in connecting with children.

13. In-Depth Analysis With Data-Driven Platforms

Data always has a significant impact on marketing strategies, as you can continue and model the plans based on the performance of the previous campaign. 

Marketers can understand a campaign's impact thanks to multiple in-depth analysis tools like Serpstat. The platform can help you automate all the processes needed when launching a marketing campaign, as well as:

• conduct a whole site analysis;
  
• analyze competitors;
  
• collect keyword list, and improve your site's content;
  
• carry out a site audit, check backlinks;
  
• perform daily rank tracking and many more.
  

Domain Analysis

For instance, you can gauge the effectiveness of your content or sales copy based on the churn rate. You can alter your strategy by improving the content if it has underperformed.

Machine learning and AI-based analytics platforms will provide more details about a campaign.

14. Programmatic Advertising

Today, marketers have a crucial job to perform in making the ads. Standard settings are not always the most effective, and managers must alter the grounds of their campaigns to create successful campaigns.

According to statistics, global spending on programmatic advertising reached $595 billion in 2024. And this is not the limit. By 2028, the total is expected to reach $800 billion. The US and the UK are predicted to be at the forefront of this transformation and have the highest percentage of trade and programmatic advertising.

Programmatic Ad-Buy is the use of software to buy digital advertisements. The traditional method involves human negotiations and requests for proposals and quotations. However, programmatic buying uses computers and algorithms.

Programmatic advertising occurs when AI automates advertising and targets particular audiences. Automating is speedy and efficient, which in turn increases conversions and decreases the acquisition cost.

Real-time bidding is one type of automated ad buying. It allows for faster and better-targeted ads and qualifiers to be purchased and sold case-by-case, which means that only those who belong to your target group are exposed to your ad.

15. Better User Experience With Chatbots

According to a Zendesk study, more than 66% of consumers expect more personalized service from brands, and 80% want to receive instant assistance on any issue.

Offering this level of customer satisfaction is nearly impossible, and you have to rely on chatbots that can reply instantly to users' queries. Thanks to machine learning and AI, experts have predicted that in the next five years, Chatbots will be able to give more accurate information and answer questions in a friendlier manner than a human assistant.

16. Voice Search Optimization (VSO)

There are a few reasons why Voice Search, a feature we all got with our smartphones around 2014, is exploding this year.

• To begin with, smart speakers are becoming increasingly popular. A speaker, such as Amazon Alexa or Google Home, is used daily by 50% of the adult population. People are starting to get used to this new behavior, as evidenced by the adoption of entirely voice search-controlled devices.
  
• Second, Google claims that its Voice Search has achieved a 95% accuracy rate. The ease-of-use factor for voice search has increased as search precision has improved. The process is now more personalized and appealing, with better accuracy to match what you ask for and the ease of using your voice to get results.
  
• Finally, and most importantly, voice search is one of the leading online marketing technologies in e-commerce. According to statistics, 82% of people use voice commands to search for the desired store, 52% search for services and products in this way, and 56% of consumers prefer to gather information about a brand using voice assistants. With so many indicators pointing to the rise of voice search, making your website voice search-ready will be critical in the future.
  

17. Personalization

Personalization is the next big thing in digital marketing technologies that will give you a competitive edge over your competitors. You can outsmart them by writing personalized content for your users and sending personalized emails and copies.

• Marketing Dive researched that 71% of consumers prefer to see personalized ads. This positively affects the likelihood of making a purchase.
  
• Moreover, the public’s interest in personalization is so high that 44% of respondents are willing to provide websites with personal data (such as name, address, or email).
  

The best practices of Personalization are Amazon and Netflix. They display personalized content to each of their users, forcing them to return to their platform regularly.

Likewise, Starbucks launched a personalized gaming app that tracks users' purchase history and sends recommendations based on that data. Since the launch of that app, it has seen a growth of 2.6 billion dollars from that personalized practice.

18. Automated Personalized Email Marketing

Automated email marketing, as the name implies, involves sending emails to your customers regularly based on triggers or schedules that you set.

An email has always been the most dependable digital marketing channel. Promotional emails are an excellent way to keep in touch with your customers and inform them of your company's accomplishments or upcoming sales. However, most people have stopped responding to promotional emails due to the overuse of mass email tactics.

Personalized emails are an excellent way to reclaim your customers' attention and build a more engaged customer base. Every business should strive to make its customers feel special. Personalized emails accomplish this by giving the customer the impression that the company is more than a made-up entity, but a group of people who are just like them.

19. Marketing Automation

Marketing automation has been rising in the last year and will be a trending digital marketing technology in 2025.

As the name implies, you will automate the whole process of your organization as you work towards customer satisfaction by offering better products, increasing brand awareness, and sending triggers and copies to your customers that can generate leads. Ensure that the automation process is applied after numerous lead generations.

Having huge traffic on your site that does not buy any product means focusing on your content marketing, not on process automation. You can integrate your AI tools with the backend CMS so that they can handle leads and queries independently.

20. Influencer Marketing

Influencer marketing has grown tremendously since the inception of TikTok.

In this technique, you will hire an influencer, such as a model or YouTuber, who will educate their audience about your product and offer discount codes to make campaigns successful.

It is more like a word-of-mouth strategy, but the person giving information is a credible source. It has enormous potential in 2025. After all, this digital marketing technology has undergone significant changes recently.

Now, AI-generated influencers look at users from smartphone screens.

Brands are experimenting with video content created with the help of artificial intelligence, enhancing personalization, and automating content generation thanks to this technology.

And this brings its results. Successful brands report an ROI increase of up to $18 for every $1 spent due to involving influencers in their marketing campaigns.

In a Nutshell

Digital marketing is rapidly changing the spectrum for marketers as new and new technologies are helping companies better understand their audience behavior and purchase pattern.

Over the last five years, numerous companies have seen an exponential increase in sales because of various digital marketing technologies. This article has covered the top 20 technologies that are vital for any business, and they help them reach out to more customers that, in return, bring more sales.

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