13 Types Of Visual Content That Boost Your Traffic
This will help you boost traffic to your website in two ways. You'll grab potential customers' attention and indicate to the search engine bots that you're an authority in the field.
They will rank your site based on the user experience and visual content will help you to improve this.
Why visual content is effective
This also means people are more likely to remember what they see. According to studies, people remember 65% of visual information instead of 10% of written information.
This means that adding visual content to a text will make it more appealing and more memorable.
Visuals such as images and videos can also make web pages more inviting.
Even just by adding branding to your email marketing, you can create more engaging material. It's, therefore, essential to use this to your advantage by designing an effective visual content strategy to boost traffic.
How visual content marketing boosts traffic
This is because it's often one of the best ways to clarify a concept. In addition, visual material makes written information easier to digest and understand for both the reader and the search engines.
Users are also more likely to stay longer on your site if it has more diverse content. Content such as infographics can also generate backlinks.
Let's recap on how important visual content marketing is for boosting traffic and why.
- It improves readability and increases interest
- It helps sites to rank higher on the SERPs
- It encourages users to spend longer on your site
- It gives your site more diversity
- It can help generate backlinks
By optimizing your image SEO, your site should also show up on the image results pages.
How to create a visual content strategy to boost traffic
13 types of visuals to include in your content strategy
This way, you'll boost traffic to your site and encourage users to spend longer there when they arrive. Here are eleven types of visual content to include.
For example, 93% of brands have claimed to get a new customer thanks to a video on social media. Social media is just one example of a platform for your video content.
You can also create customer testimonials, how-to demonstrations, event recordings, and more on your website.
Vlad Shvets, a growth manager at Paperform, says:
Video advertising is also a lot easier than it looks. There are several tools and video editing apps you can use to design professional-looking video content in minutes as well as video marketing tools to get your content out there.
You can advertise on YouTube, social media, and Google to name a few. However, if you are inexperienced in creating videos, it could be worth outsourcing this to a digital marketing agency.
They will advise you on the best ways to represent your brand through video and which techniques to use.
Whereas Google has been rumored to prioritize video content, we don't know this for sure. But, for certain, if Google shows a video thumbnail as a rich snippet, users are more likely to view the listing.
Video content also helps with other metrics Google uses to rank sites, such as backlinks and the amount of time users spend on your site, so it's definitely worth investing in.
If you're not much of a photographer yourself, don't worry.
You could hire a professional photographer, which is advisable for eCommerce, for example. Potential customers will want to see clear and detailed examples of your products looking great.
If you don't want to create your photos, you can even buy stock photos from professional photography sites online.
Ensure the photos are original-looking and not staged. Photos like these will help jazz up longer written content, such as blog posts and educational articles, resulting in quality content.
Another area of photo marketing is the use of brand images. These are usually stock photographs or illustrations that feature your company logo or branding.
They help to generate brand awareness and are useful for things like email marketing and social media promotion.
There's a lot of visual noise to cut through online, so it's important to choose vibrant and alluring photos that really stand out and differentiate your brand.
If you make sure there is consistency in your aesthetic, your photos will become recognizable.
Online users are more likely to read these as they're short and numbered. Statistics are also compelling. You can embed infographics into blog articles, educational materials, and case studies.
The most common uses for infographics are survey or poll results, listicles, product comparisons, company history or timeline, or any exciting statistics relevant to your business.
To make an infographic you need an infographic generator. It might be better to outsource this to a digital marketing agency that can create one for you quickly.
You can use several fantastic types of designs or your infographics, so it's worth speaking to the experts about these.
They'll be able to create something that truly represents your brand personality and message while appealing to the reader at the same time. In addition, infographics can improve reading comprehension by 50%, so it's a good idea to invest in them.
If you can't hire a professional, you can look into some of the many infographic design software that's readily available online.
There are plenty of reliable platforms such as Venngage, Visme, or Canva that offer free and paid options at an affordable rate and help anyone who knows nothing about design create professional infographics.
It's up to you if you have the time and interest in this option.
If you aren't confident in your own designs, you could always outsource your illustrations to a talented artist. Illustrations can have many uses.
They make a great accompaniment to blog posts and articles about your company's history because they are original and appealing. You can also use them to decorate your website's landing page or for whimsical advertising.
It's essential to get the tone of your illustrations right, however. This needs to match the personality of both your brand and your target audience.
If one of the main characteristics of your brand is sophistication, silly or comical cartoons may not work, for instance. Your illustrations need to look professional and appeal to the style of your target audience.
The blend of illustrations and photography also needs to be just right. Illustrations are effective if customers are expecting to see real evidence of your products or services. Creating custom illustrations with tools like Vectornator or Adobe Illustrator can be both outsourced and done in-house as well.
They are useful in showcasing your creativity and technical skills, however. So it's another type of content that could be worth outsourcing to ensure you get the best illustrations to appeal to the right customers.
You can find professional illustrators to outsource on platforms like Fiverr and Hireillo. Finding the right illustrator to work with may take time. Be sure to choose someone who is aligned with your brand, easy to work with, and reliable.
User- generated content
It's the ultimate "show, don't tell" theory in action. Rather than having to shout about how great your brand is by yourself, other people's experience of your brand in the form of personal content will speak for itself.
If one of your customers leaves a positive review along with a photo, this will create a good impression. You can also use influencers to create more visual user-generated content.
The best thing about user-generated content is that it represents a personal experience, giving it authenticity. Businesses often incentivize both customers and employees to post on social media, for example.
This will help give your brand more online presence and the search engines will pick up on this and rank your site higher.
Brands can find out when they have been tagged or geotagged on social media to get the most out of user-generated content.
You can then request to use this image, for example. If the user gives permission, you can use this image on your corporate channels to encourage a more meaningful connection with consumers. For further information on the topic, check out this guide to UGC marketing.
GIFs can be used to add humor to your blog and social media posts. They can also help to build brand awareness and make your brand more relatable. They are also more stimulating than still images.
Your GIFs also need a unique file name and alt text so that users and search engine bots can locate them more easily.
One thing to point out with GIFs is that they can be weighty, so it's not a good idea to use too many on your site.
They are a great way to break up articles, however. You can use them to diversify your content but in a limited fashion.
It gives readers a realistic view of what to expect from the product.
If your business creates digital tools, screenshots are an effective way to advertise them, just as photos can display physical products.
Screenshots react with search engines similarly to images and can help both people and bots learn more about your products.
To make the most out of screenshots you could post them on your landing page, on social media, or better yet, as part of a more detailed how-to guide.
If you want to go all out, you could create a video presentation or webinar using screenshots.
These are very useful for online and offline promotional events. You could even collaborate with other businesses and each share information about these events on social media.
You could try adding enlarged text over an image or design that reflects the personality of your brand.
There are several ways you can use quote design to draw in more traffic and keep your audience engaged.
They can be added to longer texts, such as blog posts, to break them up or highlight the most relevant points.
They can also work well on social media such as Instagram, as an eye-catching snippet of information related to your brand. You can also use them for customer testimonials.
You have two options. You could either work with a talented designer or DIY your quotes. Several tools, such as Canva and Instasize, are fairly easy to use and provide plenty of templates for your quote designs.
This way you can ensure you create something professional-looking and engaging. Quote designs are another good opportunity to create brand consistency and share your brand's unique style.
Having an immediately recognizable visual quote style will help users know and connect with your content.
Embedded social media posts
Social media posts can also provide support or backup information. They also add extra visual content to help boost engagement.
Embedding social media posts is easy enough to do. How to embed posts depends on the platform you are using, but it's often simply a case of right-clicking and selecting to embed the link to a post in your coding.
It's a good idea to attach an image file as well, and then you'll end up with a bit of ad to your post.
This type of content helps to boost traffic because it increases engagement. It also gives your brand credibility as it allows potential customers to get in touch and even create user-generated content.
This will boost both your online presence and reputation significantly.
Graphs and data
Data makes the perfect addition to longer texts and stories. Together they appeal to both parts of the brain, making your content more engaging overall. As we know already, engagement is the most important thing.
If you display data in a graph, for instance, you will make it instantly easier to absorb and understand. It's useful for explaining educational articles containing facts, figures, and trends. Additionally, it also gives your content more credibility.
You will need accurate data, however, and reliable sources.
Adding graphs and data can help boost your traffic if done correctly. The important thing is to focus on the right data. It needs to be relevant and clear. Otherwise, it will have the opposite effect to what you're aiming for. Data should clarify information rather than confuse your readers.
Similar to infographic content, If you are creating your own data visualizations from scratch, you can choose to either hire a professional designer to assist or use software such as Venngage or Visme to create it yourself.
Whatever you choose should ultimately add up to the most savings on time and money.
As we are constantly bombarded with visual content on a daily basis, most people have become pretty used to still images and they are becoming harder and harder to catch people's attention with. Live images stand out immediately and are a much easier way to grab attention.
Live images such as boomerangs, if they align with your branding, can help boost your traffic. Boomerangs are images with a slight back-and-forth movement on a loop. You can learn how to use the latest boomerang techniques on Instagram.
You can use live images in a variety of locations. For example, they can be sent as part of email marketing campaigns or posted on social media.
These can both link back to your website to any main product pages or recent promotions. You can also use live images to add to any long text to make it more fun.
These are pretty user-friendly even if you haven't got much photo editing experience. If you prefer, you could otherwise hire professional designers to help you produce more impressive visual content.
Personalized images change according to the user, in order to appeal to their particular needs and demographic. Personalizing content helps to appeal to different target audiences and create more resonance.
It's important to strike the right balance with popups. You don't want them to become too overwhelming and obstructive causing users to leave the site. When designing popups, be sure to keep the user experience in mind and ensure that they will be alluring and not intrusive.
Tips for visual content
Not to mention, visual content enhances your brand identity and is the perfect opportunity to differentiate your brand, stand out, and construct a visual style that will connect with and allure your intended audience.
The right content needs to engage with potential customers, which will boost your SEO. It's vital to get the most out of your visual content, however, and there are several ways you can do this.
Here are a few quick tips.
- Optimize image names and descriptions for SEO
- Aim to use high-quality images
- Use the correct sizing
- Hire talented, professional designers
- Use software tools such as Vectornator or Canva where you can
The more relevant detail the better. Here are a few more image SEO tips to get you started.
Using the correct sizing of images is also important. PNG and JPEG are the most common image formats online.
Each platform has very particular sizing, so it's important to familiarize yourself with the size requirements of each platform's images. You can find plenty of Social Media size guides online as well.
The main thing is to ensure that no image is ever pixelated. You want your visuals to be as high quality as possible!
You can also use tools to compress your images to prevent them from slowing down your website. Site speed significantly impacts your site's user experience, an important metric for Google ranking.
If your visual content is slowing down your site, seek professional advice from a digital marketing agency or web developers to improve your page loading speed. Optimizing your visual content is a surefire way to increase traffic to your website and social media.
Visual content is also very effective in a variety of marketing campaigns. However, you need to ensure you use the right content to represent your brand that will resonate with your target audience.
You will need a visual style guide and mood boards when putting together the visuals for your marketing strategy and branding across platforms.
The best way to do this is to note the characteristics of your brand and how these appeal to your niche. The most important thing is to create high-quality visual content that's up to date with the latest trends.
Here are a few more tips if you would like to learn more about designing amazing visuals for your website and marketing materials.
Things are constantly changing or evolving in the content marketing world. If you would like further information about how visual content can boost your traffic and the best SEO solutions, find out more today.
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