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Marketing 32 min read June 30, 2022

Top 20 Internet Marketing Technologies You Shouldn't Miss in 2022

Top 20 Internet Marketing Technologies You Shouldn't Miss in 2022
Top 20 Internet Marketing Technologies You Shouldn't Miss in 2022
Here's an interesting fact that reveals the importance of Internet Marketing Technologies.

According to sources, YouTube spent 55% of its Ad revenue on creators that account for 15 billion dollars. It means that YouTube made 28.8 billion US dollars in 2021, showing the power of internet marketing.

If you are still not intrigued by this fact, then the latest TikTok post has told us that using internet marketing will increase your return on investment by 2X and improve your brand awareness by 173 percent! Users rely upon and trust those brands recommended on the digital platform.

All of this depicts the gigantic shift from printed marketing platforms to digital platforms. It has, in fact, given great value to the content creator and content marketers.

Intro

Digital marketing is growing with each passing day. It is quite helpful for small and medium-sized businesses to reach a larger and targeted audience that will increase their brand awareness.

As more and more industries are using digital platforms for marketing their brands and product, influencers are grabbing this opportunity. Products recommended by social media influencers see a better churn rate means that people trust those influencers. 

According to eMarketer, Amazon's Ad income in the United States surged 52.5 percent in 2019 to $15.73 billion. The statistics do not end there: since January 2020, there has been a 20% increase in online spending, and Covid-19 was one of the reasons consumers have become regular online shoppers. 

By now, you have seen the value of investing in Internet Marketing Technologies for your company. In this article, we have mentioned the Top 20 Internet Marketing Technologies that you must look out for in 2022!

1. Social Media Optimization

In this age of digital marketing, one cannot negate the value and importance of social media marketing and its optimization. You might think that these platforms are dragged and create a distraction for the users. However, it is valid to some extent, yet it is one of the most potent ways to market your product and brand to the targeted audience.

Will it be prudent enough to ignore a platform used by 53 percent of the Earth's population daily?

According to the HubSpot report for 2022, many marketers are using and moving toward these platforms. In 2022, 64 percent of new brands will rely on social media marketing. Also, in 2021, almost 79 percent of marketers purchased social media targeted ad campaigns to generate ROI.
Digital marketers use it to promote their brands through influencer marketing and outsource their engagement tasks to focus more on products and provide better deliverables. With the rise of AI, now your short content will be shown only to your targeted region, thus making it a heaven for Global Brands.
According to reports, 73 percent of consumers trust a brand with a solid social media presence. Not only does it create brand awareness, but it also leads to more sales as users tend to share quality product pages with their friends and family.

What can lead to the desired marketing outcome?

Initially, you only need to select your goals, ensure that they are Specific, Measurable, Attainable, Relevant, Time-bound, and work towards reaching meaningful metrics.
Continue identifying your target audience and gathering as much pertinent data as possible.
Learn about your competitors in greater detail. You can employ either competitive analysis or Social Media listening. Work more on your Social Media audit, specifically looking for imposters.
Configure your profiles on all platforms. Create a Social Media Calendar, schedule your posts, and work on posting the appropriate information at the proper time (beginners can go with the 80-20 rule).

Always strive to provide entertaining and compelling information while maintaining your decency. Examine the stats closely and keep track of all the impressions you have generated.
Over time, we have observed that most successful campaigns have some common metrics.

  • For instance, #ShotoniPhone is a hashtag that has 13 million posts on Instagram. Surprisingly, Apple did not initiate such a successful campaign. Yet, it was so successful and outspread to the target audience, resulting in more trust in the brand quality.

  • Similarly, the #DistanceDance hashtag by P&G engaged a huge audience as the campaign got 1.8 million videos in the first week and 8 billion overall views, making it one of the most extensive campaigns ever launched.

2. Search Engine Optimization

SEO is a vital part of any digital marketing campaign. It is a strategy that can produce exceptional results at a meager cost. Every small to a medium-sized enterprise can generate more sales, clicks, and leads by improving its SEO game.

With proper SEO at work, you will be trusted by Google, and it will send more traffic to your site. This is how you can get your hands on better opportunities that will win users' trust.

You can predict future trends based on the tool's predictions and cross-match them with the real-time data you can access instantly. Similarly, you can analyze your past campaigns and understand what went right or wrong based on the success of various campaigns.
An understanding of your audience's needs can be much more efficient if you use appropriate tools. Serpstat Keyword Trends Tool is one of them.

This is where you can receive a report with trendy queries for a selected city and country in real-time. Keep track of the current market demand, overtake competitors and receive better profits with Serpstat.
Want to learn how to boost your campaign with Serpstat Keyword Trends Tool? 
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3. Data-Driven Technology

In the past, companies spent surplus revenue and time educating their consumers about their products and technology. Users were reluctant to change brand loyalty back then because that brand had fulfilled the needs of users at a basic level.

However, things have evolved in this era, and now people, irrespective of their age, will instantly adopt a technological change if it puts them at ease. Brand loyalty get changes with each passing day or month. The primary reason is the advancement in Artificial Intelligence.

In the future, there will be voice search engine optimization with automated chatbots and instant understanding of users' needs, and accurate information and content that will help users make a choice more easily. AI will be extensively used to understand consumer behavior and predict any new customer's purchase pattern based on his habits.

Improve user experience by using chatbots that will comprehend the things missing in the UI.

4. Innovative Searches

We have relied on typing our queries into Google to search the web. Nowadays, it's becoming more common than searches conducted using voice searches, such as Alexa, Suri, and Google Assistant. Alexa has more than 30,000 capabilities like "Alexa opens DoorDash," and it's believed that by 2021 40% of the population will use the voice assistant at least once every day at home and when on the move.

Other options for innovative searches include Visual Search by Image on Google and Lens by Pinterest, which lets you use your phone camera to point at something, and the search engine will return results of similar objects.

5. Video Marketing

Video marketing is highly efficient and is expected to increase in the coming five to 10 years. Today, more than 70% of users have shared a video from a company, and more than 50% of them say their confidence in purchasing online decisions increases when they watch a video about a product.

In reality, Google understands that sites with videos are more engaging and will rank them up in the results of searches. You can create videos to announce your product, customer testimonials, or podcasts, and you can use the customizable templates available on a range of websites that can produce professional HD, HTML-ready, high-quality videos from Android or created content for iOS.

Many sites also offer you a text-transcribed version that you can publish in addition.

8 Ways to Incorporate Reviews Into Your Content Marketing Strategy

6. Geofencing

With the potential to reach more than 2.3 billion users in 2023, Geofencing technology is a service that uses location to allow businesses to send targeted messages to individuals who come within their "fenced" zone.

It could be done via email, text, social media, or even an application. It's been used to advertise various things, from Waze, which has gas stations on it and Waze featuring gas stations, to Burger King trolling McDonald's.

Plus, over half the users who received an alert from a Geofence have taken action. Not an incredibly high chance! Take your time to find out more about Geofencing and geo-targeting, it's worth it! 

7. Shoppable Posts With Single-Channel Commerce

Online shopping options have become more popular over the last few years.

Instagram and Shoppable.com as only two of the social media platforms where you can purchase directly from feeds with products tagged on offer. It allows you to connect with consumers and make purchases just a mouse click away from the photo that initially caught their eye.

In the past, there has been a lot of talk about Omni channel commerce. However, they're still relevant, even more so due to posts that can be purchased and posted to join the multichannel marketing strategy.

Businesses of all sizes can reach customers across all channels, including social media, to brick-and-mortar shops.
Direct-To-Consumer Lite Solution
Direct-To-Consumer Lite Solution from Shoppable.com

8. Content Marketing

Many B2B brands have accepted the fact, and content marketing has been immensely helpful in their marketing.

Eighty-eight percent of B2B brands believe that offering authoritative marketable content to their users improves their credibility and trust. It means that if you educate your audience about your product and services, there is a high chance of winning long-term brand loyalty because you are not forced 24/7 social media advertisements on your customer.

Make sure to implement Google E-A-T philosophy while writing content and use A/B testing extensively to understand what works best for your site and audience. This way will not rely on SEO only, which can sometimes be problematic.

One way to do it is by continuously updating and editing your Meta descriptions and tags, which can lead to more click-through rate.
If you are looking for a service that will help you improve your site's content, you should pay attention to Serpstat, namely its Serpstat Keyword Clustering and Text Analysis Tools.
Keyword Clustering:
The process of grouping keywords in such a way that keywords in the same group (or cluster) are relevant to a particular website page.

Add up to 50,000 keywords to your project, group related keywords, collect the right keywords for specific pages and improve your site's SEO structure.

Text Analysis:
This tool is designed to help you optimize the text on your site's pages to rank for the whole clusters instead of keywords.

It provides you with a list of recommended keywords to use in Title, H1, and Body based on the Top-10 search results of all keywords.

Check below for a short video review of Serpstat tools that can help you in structuring and improving your site's content:
Personal demonstration
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9. Social Messaging Apps

In the digital market, you should not leave a single stone untouched.

Social messaging apps might look like a different thing that will not be of any use, but that’s incorrect. Only WhatsApp has 2 billion users, making it a market that can unlock new ways. Similarly, the Facebook message has a reach of 1.3 billion users.

So, you must adopt these platforms and utilize them carefully as they serve a delicate purpose, and you do not want to end up on the block list.

Facebook Advertising Tips that You Need to Know to Generate Leads

10. Personalized Advertising

Personalized advertising will be a trend in 2022 and for years to come because users usually trust Ads that analyze their personal preferences and display only those ads that will benefit them.

For instance, if a person is trying to find the best Sushi restaurant near him, then the platform will advertise those restaurants that can fulfill his desires.

11. Integration with Wearable Gadgets

Let's get started with our list of the most innovative Martech innovations from wearables.

Wearables and Martech integrations are innovative ways to reach out to people and establish user connections. Smartwatches and other devices allow highly targeted advertisements, such as those in search of an apparel shop, will receive a message from one when they pass by.

The latest trends in wearable technology in marketing can help marketers contact potential customers at the right time and in the appropriate place, thus improving the conversion rate.

Similar to how mobile optimization was a significant search engine ranking factor, wearable technology could also have a role in contributing to search engine optimization.

In the near future, web managers may be required to make their websites more compatible with smartwatches and other wearable gadgets to achieve a higher rank.
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12. Augmented Reality (AR) & Virtual Reality (VR) Content

VR-based campaigns have been in the news regarding marketing technology for a while.
Adidas, for instance, launched one in 2017, which allowed users to follow two climbing athletes in real-time. Utilizing virtual and augmented reality in advertising campaigns works well with consumers' need to prioritize the experience of shopping over the cost of the product.
In addition, new marketing technologies can be utilized to reach a younger audience. Commercials on TV or online tools won't be as effective in connecting with children as an engaging campaign.

13. In-Depth Analysis With Data-Driven Platforms

Data always has a significant impact on marketing strategies, as you can continue and model the plans based on the performance of the previous campaign. Thanks to multiple in-depth analysis tools like Serpstat, they help marketers understand the impact of a campaign.
Serpstat is an all-in-one platform that includes many tools for SEO and PPC professionals, marketing experts, and agencies.

This service can help you automate all the processes needed when launching a marketing campaign, as well as:

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For instance, you can gauge the effectiveness of your content or sales copy based on the churn rate, and if it has underperformed, then you can alter your strategy by replacing the content.

In the upcoming years, machine learning and AI will provide more details about a campaign.

14. Programmatic Advertising

Today, marketers have a crucial job to perform in making the ads. Standard settings are not always the most effective, and managers must alter the grounds of their campaigns to create successful campaigns.
For the US alone, programmatic advertising spending is expected to be closer to $100 billion by 2022. The US and the UK are predicted to be at the forefront of this transformation and have the highest percentage of trade and programmatic advertising.
Programmatic Ad-Buy is the use of software to buy digital advertisements. The traditional method involves human negotiations and requests for proposals and quotations. However, programmatic buying uses computers and algorithms to purchase advertisements.
Programmatic advertising occurs when AI is utilized to automate advertising and target particular audiences. Automating is speedy and efficient, which in turn increases conversions, and decreases the acquisition cost.

Real-time bidding is one type of automated ad buying. It allows for faster and better-targeted ads and qualifiers to be purchased and sold case-by-case, which means that only those who belong to your target group are exposed to your ad.

15. Better User Experience With Chatbots

In 2016, Oracle conducted a survey and asked the participant to tell their expectation from customer support. They found out that more than 50 percent of the users want full-day availability of customer support.

Offering this level of customer satisfaction is nearly impossible, and you have to rely on Chatbots that can send an instant reply to users' queries. Thanks to machine learning and AI learning, the experts have predicted that in the next five years, Chatbots will be able to give more accurate information and answer questions in a friendlier manner than a human assistant.

The Psychology Behind Engaging User Experience

16. Voice Search Optimization (VSO)

There are a few reasons why Voice Search, a feature we all got with our smartphones around 2014, is exploding this year.

  • To begin with, smart speakers are becoming increasingly popular. A speaker, such as Amazon Alexa or Google Home, has been purchased by 20% of households. People are starting to get used to this new behavior, as evidenced by the adoption of entirely voice search-controlled devices.

  • Second, Google claims that its Voice Search has achieved a 95% accuracy rate. The ease of use factor for voice search has increased as search precision has improved. The process is now more personalized and appealing, with better accuracy to match what you ask for and the ease of using your voice to get results.

  • Finally, and most importantly, it is predicted that by 2022, voice results will account for 50% of all online shopping. It is a $40 billion opportunity for digital marketers to take advantage of. With so many indicators pointing to the rise of voice search, making your website voice search ready will be critical in the future.

Incorporation of the Voice Search in the SEO Strategy: Complete Guide

17. Personalization

Personalization is the next big-time in the digital marketing technologies that will give you a competitive edge over your competitors. You can outsmart them by writing personalized content for your users and sending personalized emails and copies to your users.

  • Instapage researched this technology and found that 63 percent of the targeted audience is unhappy that the ads they see contain irrelevant information and are repetitive.
  • Similarly, 90 percent of users are appealed by personalized ads because the marketer has researched and understands what he is looking for.
✔️ The best practices of Personalization are Amazon and Netflix. They display personalized content to each of their users, forcing them to return to their platform regularly.

✔️ Likewise, Starbucks launched a personalized gaming app that tracks users' purchase history and sends recommendations based on that data. Since the launch of that app, it has seen a growth of 2.6 billion dollars from that personalized practice.

18. Automated Personalized Email Marketing

Automated email marketing, as the name implies, involves sending emails to your customers regularly based on triggers or schedules that you set.

An email has always been the most dependable digital marketing channel. Promotional emails are an excellent way to keep in touch with your customers and inform them of your company's accomplishments or upcoming sales. However, most people have stopped responding to promotional emails due to the overuse of mass email tactics.

Personalized emails are an excellent way to reclaim your customer's attention and build a more engaged customer base. Every business should strive to make its customers feel special. Personalized emails accomplish this by giving the customer the impression that the company is more than a made-up entity, but a group of people who are just like them.

19. Marketing Automation

Marketing Automation has been rising in the last year and will be a trending digital marketing technology in 2022.

As the name implies, you will automate the whole process of your organization as you work towards customer satisfaction by offering better products, increasing brand awareness, and sending triggers and copies to your customers that can generate leads. Ensure that the automation process is applied after numerous lead generations.

Having huge traffic on your site that does not buy any product means focusing on your content marketing, not on process automation. In this technique, you can integrate your AI learning with backend CMS tools so that they can handle leads and queries independently.

20. Influencer Marketing

Influencer marketing has grown tremendously since the inception of TikTok.

In this technique, you will hire an influencer, i.e., a model or YouTuber that will educate their audience about your product and offer discount codes so that campaigns will be successful.

It is more like a word-of-mouth strategy, but in it, the person giving information is a credible source. It has enormous potential as in 2021, and it generated sales of 13.8 billion dollars.

Furthermore, it’s a standalone effort that can be more fruitful than content marketing, given that your campaign is powerful enough to bring more sales.

In a Nutshell

Digital marketing is rapidly changing the spectrum for marketers as new and new technologies are helping companies better understand their audience behavior and purchase pattern.

Over the last five years, numerous companies have seen an exponential increase in sales because of various digital marketing technologies. This article has covered the top 20 technologies that are vital for any business, and they help them reach out to more customers that, in return, bring more sales.
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