Keyword Clustering. Part 2: Text Analytics


As these tools are interlinked and you cannot launch text analysis without keyword clustering, read the previous article if you haven't done so already.
What is Text Analytics tool and why do you need it?
No secret that content is one the crucial ranking factors. Which means that the websites with well-optimized texts rank higher. If the target URL doesn't rank high for the desired keywords, rewriting the page's content to enhance its relevance for these keywords makes sense.
To examine a domain, you don't need to open Serpstat in a new tab - all necessary data is available with one click directly on the site!
Click on the icon and you'll get multiple SEO metrics about a domain or page: visibility, traffic, keywords, top competitors in the region, etc.
Read the post to learn about the benefits of the updated Serpstat checker.
Advantages of our algorithm
Advantages of our algorithm


The same works with commercial and informational queries. If you Google "macbook," here's what you'll get:

- TF stands for Term Frequency — how often the keyword is used in the texts of your competitors.
- IDF for Inverse Document Frequency — shows how frequently this keyword is used in general (in all whenever indexed texts).
- СDF means Cluster's Document Frequency — shows the part of competitors' texts that include this keyword.
Watch this video if you don't know what LSI keywords are:
Text Analytics in action
Text Analytics in action

If you want to run a bunch analysis, instead of launching text analysis for every cluster, go to Text Analysis tab and click on "Start text analysis." Here in the pop-up window, you can tick "Select all" or tick the clusters you want to analyze. There you'll also see the number of limits left.


What do you get in the Text Analytics report?
What do you get in the Text Analytics report?
1. The first thing you see is the list of keywords of this cluster with their proximity level and relevance.
Relevance shows keyword and target page subject match.

Chance shows how many competitors use this keyword in Title/H1/Body. Value shows how important it is to use the keyword, the higher the value, the more important it is.
There are 3 statuses that can be displayed in the last column. Overspam — keyword seems to be overused. We suggest you to review the frequency of the keyword usage. Included/ Not included — checks for the presence of a target keyword in Title/H1/Body.


This Thursday we'll run a free webinar on how to work with these new tools. Subscribe to the webinar not to miss anything!
If you already have some, don't hesitate to ask in comments!
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