Start Exploring Keyword Ideas

Use Serpstat to find the best keywords for your website

Content Marketing 25 min read November 9, 2023

Article Rewriting: Guide To Boost Your Website Ranking [+Checklist]

Articles Rewriting: Guide To Boost Your Website Ranking [+Checklist]
Bohdan Dovhaliuk
Bohdan Dovhaliuk
Blog Editor at Serpstat

We wanted to rewrite our old material called "How to rewrite articles." But it turned out to be so weak that we started making a new one. Just like many of our readers, we now stand at a crossroads between the meticulous craft of manual editing and the streamlined prowess of AI-driven tools. Each of these options has its pros and cons. So the main question is which way to use to reach the result. 

But there is one more unobvious thing that is still waiting to be figured out. Content specialists divide rewriting into the following types depending on its purpose:

  • Rewriting content from your website to update them with new information and optimize for search engines;
  • Rewriting articles from other websites to create your material, which will be better than the competitors' texts.

No matter which of these goals you are aiming for, this versatile guide is relevant for all the combinations described above. And now, it is time to look at ways to implement them.

Are you searching for a robust tool to help you in optimizing your content for SERPs?

Try a 7-Day Free Trial to experience the features that Serpstat can give you.

Get a Free Trial

Methods of Rewriting Articles

Rewriting is an essential skill for bloggers and content creators who want to produce unique and engaging content. Not only does it help avoid plagiarism, but it also allows you to add your own voice and perspective to the original piece.

From SEO rewriting to understanding the meaning of article rewriting, we will provide valuable insights and tips on how to rewrite articles effectively. So, if you're ready to take your writing to the next level, let's dive into the world of article rewriting together!

AI Tools For Rewriting

Using a rewrite tool online can significantly speed up adjusting your content to keep it up-to-date and relevant. AI tools for rewriting articles are becoming increasingly popular in the digital content industry. They offer a convenient and efficient way to rewrite articles, allowing writers to produce unique and engaging content without extensive manual editing.

Whether you need to rewrite an article, rephrase existing content, or reword an article to avoid plagiarism, these AI tools have got you covered. They can help you rewrite articles in your own words, ensuring that the content is original and tailored to your specific needs. Finding content to rewrite is not hard, but doing so in a way that refreshes the material without losing its essence requires skill and the right tools.

Additionally, these tools can assist with SEO rewriting, optimizing your content for search engines, and increasing its visibility online. Thus, if you're wondering how to rewrite articles effectively or what exactly article rewriting means, these AI tools are the answer. With their advanced algorithms and natural language processing capabilities, they can transform your content into something truly unique and captivating.

So why wait? Give these AI tools a try and revolutionize your content creation process.

Pros And Cons Of Using Rewriting Tools Online

The use of an articles rewrite service can be a double-edged sword, offering the convenience of quick rewrites but sometimes at the cost of personal flair. Thus, there are both pros and cons to using online rewriting tools. 

On one hand, they can save you time and effort by automatically rephrasing articles or content. These tools can be especially helpful if you need to rewrite a large amount of text quickly. Moreover, they can help you avoid plagiarism by providing alternative wording for your content.

On the other hand, relying solely on rewriting tools can result in content that lacks originality and quality. These tools often produce sentences that are grammatically incorrect or difficult to understand. They also may not capture the intended meaning of the original article. It is essential to carefully review and edit the rewritten content to ensure its accuracy and readability.

Such services can sometimes distort the original meaning the author wanted to convey or create their own. And even more critically, they can invent facts and events that never happened.

In total, while online rewriting tools can be helpful, it is essential to use them with caution and supplement them with human editing and proofreading to ensure the best possible results.

Examples Of Rewriting Tools

A lot of tools that can help you rewrite articles are available on the web. These services take existing content and rephrase it in a way that is unique and original. By using these platforms, you can avoid plagiarism and ensure that your content is fresh and engaging.

Here is the list of some popular AI tools for content rewriting:

With these tools, you can easily reword articles to make them more user-friendly. The vital thing is that they can help you rewrite content to improve its SEO value. It's also essential that your text is literate, and Grammarly could help you with this.

Article Rewriting By Hand

This method allows the writer to fully understand the original content and then rephrase it in their own words. By rewriting an article manually, the writer can add their unique perspective and style to the content.

It also gives them the opportunity to improve upon the original material by making it more concise or adding extra information. Article rewriting by hand is a valuable skill for any content creator looking to produce high-quality and original materials.

Pros And Cons Of Rewriting Articles Manually

One of the main advantages of this approach is avoiding plagiarism by rephrasing the original content in your own words. It ensures that the rewritten article is unique and not a direct copy of the already existing text. Additionally, manual rewriting allows for more control over the final outcome, as you can tailor the content to suit your specific needs or target audience.

In parallel, manual rewriting can be a tedious task, requiring a significant amount of time and effort. It also requires a good understanding of the topic to effectively rewrite the content while maintaining its meaning and coherence. 

How To Manually Rewrite Articles To Achieve Top Rankings

If you're looking to boost your SEO rankings, you can try to manually create unique and original content that will help you stand out from the crowd. But how exactly do you go about rewriting articles by hand?

We want to share several suggestions you can take to achieve top rankings. By following them, you can effectively rewrite articles and impose competitors to fight for the top positions in search engine results. Here we go!

Reproduce Ideas, Not Words

Instead of simply swapping out words or rearranging sentences, the focus should be on capturing the essence of the original content and expressing it freshly and uniquely. Rewriting articles requires a deep understanding of the subject matter, as well as the ability to rephrase and reword information effectively.

It's not about just changing a few words here and there but rather about creating a new piece of content that adds value and provides a different perspective. Blog rewriters, in particular, must ensure they rewrite articles in their own words, avoiding plagiarism. SEO rewriting techniques can also be useful to optimize the new content for search engines. 

Rewrite Multiple Articles

If you rewrite the content of your competitors, you can take a few articles instead of only one. It is doubtful you can find a 100% working way that leads the article to be not only a fusion of the best aspects of its predecessors but also a stand-alone leader poised to claim the top rankings. But we would like to try to create such one for you :)

Shortly, we can divide our approach into the next points:

1.To create a singular best article from multiple sources, start by thoroughly dissecting each piece to extract their essential points, unique insights, and current data.
2.Construct a new, comprehensive outline, skillfully combining the strongest elements from each article to form a cohesive narrative.
3.Rewrite with an aim to add depth and clarity, starting with a striking introduction that sets the stage for an authoritative discourse and concludes with a powerful summary that cements the article's value.
4.Enrich the body with innovative viewpoints, replacing outdated examples with recent, relevant ones that align with current trends, ensuring every word serves to enhance the original content in both substance and style.
5.Incorporate SEO strategically, weaving keywords into a naturally flowing narrative, and position your article as the definitive answer to your audience's queries.
6.Update references, integrate expert analysis, and link to credible sources to elevate its credibility.
7.Rigorously edit to achieve a polished, unparalleled piece that outshines the originals in information quality and reader engagement.
Add Your Own Voice

To achieve top rankings, you also need to add your voice to the content. It means rephrasing articles in your own words, ensuring they are plagiarism-free. A skilled content specialist knows how to rewrite an article in a way that retains the original message while adding a fresh perspective.

Rewrite At A Paragraph Level

Start by breaking down the original article into smaller paragraphs. Then, analyze each and identify the main ideas and key points. Once you have a clear understanding of the content, you can start rewriting each paragraph in your own words.

Rephrase sentences and use synonyms to add variety and avoid plagiarism. Additionally, focus on improving the readability and flow of the content.

By rewriting articles at a paragraph level, you can create engaging and optimized content that has the potential to help your website climb the search engine rankings.

SEO Rewriting Checklist cover with steps for content optimization and keyword focus.

Discover the essentials of effective rewriting with our comprehensive checklist, designed to help you find and hone your authentic tone of voice.

Click here to download your guide and master the art of crafting SEO-friendly content with unique flair, featuring examples of how to rewrite an article.

7 Important Tips For Rewriting Articles

As another helpful bonus for our readers, we also want to show you a few general tips that you can use to rewrite an article both manually and with AI tools. Keep it in mind, and your content will become more attractive for SERPs.

1. Reread The Original Article

By carefully reading the article, you can identify the main points, key arguments, and any important details that should be in the rewritten version.

Additionally, rereading the article allows you to grasp the overall structure and flow of the content. So, take the time to reread the original article before diving into the rewriting process.

2. Write Your Own And Engaging Introduction

Introduction is one of the first things readers will see in your article. If it can't grab their attention, then you can face the risk of low website browsing depth. By rewording the intro, you can add a personal touch, making it unique and captivating for your audience. 

3. Use Headings And Subheadings

The usage of headings and subheadings effectively helps to break up the content and make it more reader-friendly. They also serve as signposts, guiding the reader through the article and helping them quickly find the information. When you rewrite an article, consider the structure and flow of the original piece and ensure that your headings and subheadings align with the main ideas and subtopics.

Additionally, using keywords in your headings and subheadings can help improve the article's search engine optimization (SEO). Yes, that's why you can see in the subheadings of this article such relevant keywords as "rewriting articles" or "article rewriting." This is how it works :)

4. Don’t Forget About Pictures

It is also essential to pay attention to the importance of incorporating visual elements. Rewriting an article involves more than just rewording the text; it also requires adding images to enhance the overall reader experience.

Including pictures can help break up the content, making it more visually appealing and engaging. So, next time you rewrite an article or blog post, include captivating visuals to complement your words and captivate your audience.

5. Internal And External Links Are A Must

SEO specialists have proven the significance of internal and external links for content marketing many years ago, and are still actual today. They not only provide additional information to readers but also improve the overall SEO value of the content.

Whether you are looking to rewrite an article or rephrase articles, incorporating relevant internal and external links can greatly enhance the quality and credibility of your content.

6. Share Your Ideas

Let your creativity flow and add a unique personal voice to the content. By doing so, you can create engaging and captivating articles that stand out from the original pieces.

7. Rearrange The Structure

When rewriting an article, there are better routes to uniqueness than sticking to the script of the original. Move beyond wordplay and consider reshuffling the parts of the content. A simple word swap might not be enough to set your piece apart. 

Change a few sections to rearrange the structure of the text. Think of it like rearranging furniture in a room – the same elements can create a whole new space. So, give your article a fresh look and feel by mixing up the structure, not just the wording.

How Serpstat Can Help You In Article Rewriting

AI Content Tools By Serpstat

Now, let's talk about AI content tools by Serpstat that you can use for rewriting articles.


The Paraphrasing tool by Serpstat can be a significant asset for article rewriting, offering a streamlined, efficient approach to producing unique content. Here's how it can aid the process:

1.Enhancing Uniqueness: The tool improves the uniqueness of an article, which is a critical factor for SEO. By rephrasing existing content, it ensures that the text is considered original by search engines, thereby increasing the likelihood of achieving a higher ranking in search results.
2.Time-saving: Instead of spending hours rewriting articles manually, this tool allows for quick transformation of the text. You can take an article, run it through the paraphrasing tool, and receive a new version with a uniqueness score in moments, dramatically reducing the effort and time investment.
3.Preserving Meaning: Despite the changes it makes to enhance uniqueness, the tool maintains the original message and intent of the article. It ensures that the core information and value provided to the reader remain intact.
4.Versatility for Professionals: Whether you're an SEO specialist looking to optimize content, a business owner wanting to update website articles, or a content marketer aiming to repurpose blog posts, the tool is flexible enough to accommodate various needs.
5.Ease of Use: The tool is user-friendly, requiring only a few simple steps: inputting a token, choosing a language, pasting the original text, and clicking to paraphrase. This simplicity makes it accessible to users regardless of their technical proficiency.
6.Resource Management: By quantifying the use of the tool in credits it allows for effective management of resources. Users can plan and allocate their subscription credits based on their content needs.
7.Support and Resources: For users subscribed at the Team level or higher, the tool offers additional support through tech assistance and instructional material, such as videos, which can be particularly useful for those new to paraphrasing or SEO.
Screenshot of Serpstat Paraphrasing Tool interface showing features for enhancing article uniqueness, time-saving paraphrasing process, meaning preservation, professional versatility, ease of use, resource management, and available support.

As you can see, our paraphrasing tool offers a practical solution for anyone involved in content creation and optimization, helping to rewrite articles efficiently.

Plagiarism Checker

The Plagiarism Checker tool by Serpstat streamlines the article rewriting process in several ways:

Screenshot of Serpstat Plagiarism Checker tool interface with highlighted features for identifying non-unique content, measuring content originality, providing source comparisons, and enabling progress checks for article rewriting.

In essence, the tool aids writers in producing original content more efficiently, ensuring SEO compatibility and maintaining high-quality standards for rewritten articles.

Article Builder

The Article Builder tool by Serpstat provides a structured and user-friendly approach to reworking existing content. Let's discover how it can assist in article rewriting:

1.Generating New Titles: By inputting keywords or initial ideas, the tool can generate fresh titles that provide a new angle or perspective for the article you're rewriting.
2.Article Structuring: After generating a title, you can create a new outline or structure for your article. It helps in organizing your thoughts and ensuring that the rewritten article has a logical flow and addresses all the necessary points.
3.Keyword Optimization: The tool allows you to integrate SEO by finding trending keywords related to your topic. By including these keywords, you can make sure that the rewritten article is optimized for search engines, potentially increasing its visibility.
4.Content Generation: You can generate new content for each section of your article based on the outline.
5.Editing and Refining: As the tool allows for editing at any stage, you can fine-tune the rewritten article as you go. You can delete unnecessary sections or further paraphrase the content until it meets your standards.
6.Keyword Tracking: With the visualization of included (in green) and not included (in red) keywords, you can easily track how well you've incorporated the necessary SEO terms. It ensures that your rewritten article remains relevant and potentially ranks higher in search results.
7.Preview and Review: Before finalizing the rewritten article, you can preview the result. This feature allows you to see how the article will appear to readers and make any last-minute adjustments to improve readability and SEO.
Screenshot of Serpstat Article Builder tool interface featuring options for generating new titles, structuring articles, optimizing for trending keywords, content generation, real-time editing, keyword tracking with visual indicators, and a preview option for reviewing the final article layout.

By using the tool, you can ensure that your rewritten article is not only original and engaging but also SEO-friendly, increasing the chances of it reaching a broader audience. The step-by-step approach, combined with the ability to edit and optimize the content, makes it a useful tool for anyone looking to improve or update existing articles.

For more basic tasks, you can also use our AI tools, such as Title and Description Generators. There is also the Article Generation tool that allows you to create an article in a simplified form.

SEO Tools By Serpstat

SEO tools by Serpstat can streamline the article rewriting process for better search engine optimization in the following ways:

By leveraging Serpstat, you can enhance your article's SEO potential and ensure it's up-to-date, relevant, and unique, thus increasing the likelihood of improved search rankings and traffic.

Are you thrilled about going deep into rewriting with Serpstat tools?

Activate a 7-Day Free Trial and see how to boost your content using a wide list of opportunities that Serpstat can give you.

Let’s Rock!


The art of rewriting articles lies at the intersection of efficiency and personal touch. This guide offers insights into navigating between AI-driven tools and manual rewriting, each with unique benefits.

AI tools are quick and help with search engine rankings, but they need a human touch to make sure they sound right. Writing by hand takes more time but lets you put your own style into it. 

The main point is not just to change words but to take the key ideas and give them a fresh spin. So whether you use AI or do it yourself, you need to make content that is both unique and informative. This approach helps your articles be attractive to SERPs and keeps readers interested.


Rewriting is the process of revising and reworking an existing piece of writing in order to improve its clarity, coherence, and overall effectiveness. It involves taking the original text and making changes to it, such as rearranging sentences, adding or removing information, and rephrasing sentences to enhance the flow and readability. The goal of rewriting is to refine the content and structure of the text, ensuring that it effectively communicates the intended message to the target audience.

Rewriting articles is a vital skill for any writer. To effectively rewrite an article, start by thoroughly understanding the original content. Then, use your own words to convey the same ideas and message. Be sure to add your unique perspective. Practice makes perfect, so keep honing your rewriting skills to become a master of the craft!

Rewriting articles is essential for various reasons:

  • Rewriting articles is essential for various reasons:
  • Rewriting articles allows for better clarity and coherence, making the information more accessible to readers.
  • It can help to improve search engine optimization (SEO) by incorporating relevant keywords and increasing the chances of higher rankings.

Overall, rewriting articles is a crucial practice in content creation.

There are a few strategies you can employ rewrite articles quickly. Focus on understanding the main points and key ideas of the original article.
2.Use a combination of paraphrasing, summarizing, and reorganizing to create a fresh and unique version.
3.Make use of online tools and resources that can help speed up the rewriting process.

With practice, you'll be able to rewrite articles efficiently and effectively.

To rewrite a paragraph, start by thoroughly understanding its content and purpose. Break down the main ideas and supporting details. Then, consider alternative ways to convey the same information using different sentence structures and vocabulary. Rearrange sentences and paragraphs to create a coherent flow. Finally, proofread your rewritten paragraph for clarity and accuracy.

Rate the article on a five-point scale

The article has already been rated by 5 people on average 5 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Discover More SEO Tools

Text Analysis Tool

Unlock the power of your text data with our advanced Text Analytics Tools

AI Content Detection

Ai Content Checker – realize if the text is AI-generated

AI Text Generator

Try our AI Content Writer tool and streamline your content creation process

AI Content Tools

AI Content Marketing Tools – simplify and optimize the content creation process

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

Report a bug

Open support chat
mail pocket flipboard Messenger telegramm