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SEO 23 min read February 2, 2023

How to Optimize your Print on Demand store using Serpstat?

How to Optimize your Print on Demand store using Serpstat?
Linda Gagaine
Linda Gagaine
Partnership Specialist at Printify

Are you thinking of starting an online business for custom products? Let us tell you there may not be a better time than now! Why? Experts predicted that over 218.8 million people in the United States would use eCommerce platforms for shopping in 2023. That's a whopping 65% of the entire population of the country.

Research even shows customers are more willing to pay for customized goods. The decorated apparel market is expected to expand from 2022 to 2030 globally at a compound annual growth rate (CAGR) of 12.8%. So yes, now is the time to pursue the eCommerce business for custom products.

Running your own business requires a lot of effort, but we decided to help you with this journey by guiding you on optimizing your online business using Serpstat – an all-in-one growth hacking tool that allows doing the tricky part the easy way!

Don't have enough money to invest in the inventory of your eCommerce business? Print on Demand (POD) is the solution.

POD platforms, such as Printify, enable you to create and sell customized items without the expense and risk involved with holding inventory. They charge you a small portion of the product production price your customers will cover for you, which will be included in your retail price and your profit.

After printing the product, they will also ship it directly to your customer. Essentially, you get the freedom to let you focus on the growth of the business while they fulfill orders.

With the POD business model, you collaborate with print-on-demand sites to customize white-label goods, such as t-shirts or hoodies, with your designs printed on them and then market on an order-by-order basis. This implies that you will only pay for a product after you've sold it, eliminating the need for production in large quantities and maintaining your inventory.

Additionally, your supplier takes care of every aspect of the transaction, including printing and delivery.

What is Online Store Optimization?

Even the finest website with the most popular items only leads to a little if it can't attract the right kind of customers. As per stats, only 1.62% of website visitors on an e-commerce website result in a transaction on average. This indicates that just one or two out of every 100 visitors to a website make a purchase.

To have a good conversion rate, you need to attract the right customer, retain them, and aid them in making that purchase right away. You can achieve this by making your platform user-friendly and giving them a great experience on the platform. This depends on online store optimization. 

The practice of improving a store's performance and capacity to achieve business objectives via controlled experimentation is known as online store optimization. 

Why Optimize Your POD Store?

The print-on-demand module already makes it easier for sellers to fulfill orders. With online store optimization, you are ensuring good maintenance of your store. 

The occasional change you make to boost your store's efficiency may significantly affect your revenue. But making the improper changes won't help; they'll have little effect, if not hostile, on the bottom line and may even negatively influence the user experience.

14 Methods For Optimizing Your Online POD Store

Pick a Fitting Domain Name

The domain name for your store is not just a digital address. It is a part of creating a brand and conveying your identity. Therefore, it's only fair to consider choosing a unique domain name for your business.

The domain name you pick must be associated with the products you provide to consumers. It would help if you also thought of how your customers may feel when they read it out loud. Here are some best practices in choosing a good domain name for your brand:

  • Keep it short, simple, and memorable – an ideal domain name should be under 15 characters, avoiding complex spellings or meanings. When you already have a name for the brand, attempt to register your website with the same name. This facilitates internet visibility and links your brand's website to its identity.
  • Take, for example. The brand name is the domain name, and it is short and simple.

  • Skip the numbers and special characters – people often type incorrectly, and you have no control over it. But by leaving out special characters and numerals, you may reduce the likelihood that someone will mistype your domain name.
  • For instance, substituting "2" for "to" may leave readers unsure how to search for your website.

  • Use SEO keywords – try to include keywords in the domain name if you can. The domain's keyword informs search engines about the topic of your online store. It allows you to appear higher in Google searches if you provide a positive user experience and high-quality content.
  • Taking the previous example, lets google know it sells cosmetics. 

    Perform Competitor Analysis 

    Competitive analysis is a method for assessing where your company stands in the market against your competitors. It is a method for obtaining intelligence and using that data. 

    A thorough competitive analysis makes you better positioned to outperform your competitors and attract devoted clients. You must include detailed competition research in your original business strategy.

    To drive the traffic to your eCommerce domain over your competitors, you must analyze which competitor platforms are most popular and rank at the top of the visibility battle. Then, ascertain which of their promoted pages receives the most visitors.

    The manual way of finding your competitors starts in the Google search bar. All you need to do is type the keyword and see who appears first. Do this for several other keywords, and list the competitors you need to analyze.

    With Serpstat, there's an easy way to do all this. Say you're selling custom boots. Sign in to Serpstat — click Keyword Research on the left-hand panel — choose competitors under SEO research.

    Type buy "custom boots" to get a list of top searches. There will only be relevant rival websites once you've eliminated major markets, aggregators, Wikipedia, etc.

    serpstat competitor analysis

    Perform Keyword Research 

    Keywords are terms and phrases used by your potential customer to search for the products you sell on Google. They will be crucial to all the content on your online store's website: product pages, blogs, categories, meta tags, website structure, or even the page URLs. Therefore, it is essential to have a keyword research database. 

    You must gather excellent and relevant keywords in your database if you're aiming for your store to appear on the search engine when visitors search for your products. Then, spread these keywords throughout your website's meta tags, headings, and pages.

    Performing keyword research is easy with Serpstat. You can go to the keyword research section on the left panel and choose keyword selection under SEO research. Here, you can find several variations from a search query with a single keyword. 

    keyword research Serpstat

    Optimize Your Listings Based on Your Keyword Research

    Once you've got the list of keywords with Serpstat keyword research, you're ready to use them for your listings of custom products in your online store. Using keywords when you list your products will optimize the listing to appear on the Google search when a potential customer searches for them online. 

    Here's what you need to do to optimize your product listings: 

    Link-building is one of the most necessary activities for enhancing search engine results and web traffic. The number of high-quality links pointing toward your online store helps search engines gauge its popularity. 

    However, there is also poor-quality backlinking, which can be terrible for your SEO. Bad links could potentially result in penalties from search engines for your website. 

    Here are a few things you need to do to build quality links effectively: 

    With Serpstat, you can create an effective link-building strategy for your eCommerce store with the backlinking analysis tool on the left-hand side panel. 

    backlink analysis serpstat

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    Show Products on the Main Store Page

    When it comes to consumers, first impressions are crucial. For instance, it is natural for people to gravitate to a store that has a strong brand on the exterior and a visually attractive product display from a distance. Customers will avoid purchasing from stores with bad branding and sloppy product displays.

    Your online store is just like a real store, and its homepage has to be attractive to entice customers. Customers must see featured and best-selling items by just accessing the site. The website's homepage is important in getting visitors to browse down and look at additional items, which boosts conversion rates.

    The homepage may show your items in several categories, such as highlighted products, suggested products, and best-selling products. On the site, well-placed photos with clear pricing could persuade a customer to browse and purchase further items.

    ecommerce tips

    Show Other Relevant Product Recommendations on Listing Pages

    It's likely that if someone is currently looking through your product listing page, they already plan to buy something. The optimum moment to provide advice and cross-sell or upsell your goods is now. Customers should be shown suggested items pertinent to the one they are now browsing. 

    For example, customers interested in boxy boots might value a section that lists the appropriate accessories or cleaning supplies.

    Present periodic bestsellers to increase significance and uniqueness, which could increase conversion rates and clicks. Because we often base our decisions on the behaviors of others, a product's designation as "trending" lends it more authority and may influence a customer's choice.

    ecommerce seo tips

    Make Your Store's Contact Info Visible

    "If you build a great experience, customers tell each other about that. Word of mouth is very powerful." – Jeff Bezos, Founder of

    When people have faith in your brand, they will be more willing to put their money into it. People's faith in you also translates into suggesting you to others and coming back to you for additional business. Being personable and straightforward to communicate with is a quick method to earn the confidence of your online store visitors.

    Making it simple for clients to contact you in the event of a problem may help you retain a client who has suffered from a lost shipment or damaged merchandise. Customers need to believe you'll be available to assist them if a mistake is made or something goes wrong.

    Improve Page Load Time

    The duration required for a webpage to bring its content to the display is referred to as the page load time. A quicker loading speed would improve user experience and allow you to make more sales. Your online shop will gain from this in two ways:

    • It will lessen the bounce rate and the proportion of visitors who leave a website without waiting for it to load.
    • As Google prioritizes websites with quicker page loads in its search results, it will boost search engine ranks.

    Here are some actions you may do to increase the speed of your website:

    Provide a Secure Checkout and Guest Checkout

    You lose out if your business does not have a guest checkout option. You must include a guest checkout option if you wish to lower your cart abandonment frequency. 

    No one likes to get to the checkout page just to discover that they must create an account to complete their transaction.

    The checkout procedure has to be optimized for a good customer experience. From when a consumer places an order until they are ready to complete their purchase, there should be no friction. Try to keep things straightforward and provide a variety of safe payment options.

    Display Visitors' Checkout Process Progress

    Time restrictions are one of the leading causes of cart abandonment by clients. People can identify their position in the checkout process and the number of steps required by using a progress indicator featured prominently at the checkout.

    Your consumers will be far more willing to deal with a checkout process longer if there is an indicator where their progress is visible since they can understand how many steps are needed to place an order.

    Use Social Media

    There are several reasons why an online store owner should use social media, and here's a list of a few reasons:

    In addition to the reasons above, social media can help sellers optimize their print-on-demand store. How?

    Optimize For Mobile

    Many people access the internet via mobile devices, and two of every three dollars spent online is done with a smartphone. For this reason, going mobile-first and optimizing eCommerce sites for usage on many devices are both crucial. Most clients can only be attracted in this manner. 

    However, your mobile-first platform must be optimized to load quickly. When a mobile site takes over a second to load, the likelihood that a user would leave jumps considerably. The bounce rate increases as the load time increases. 

    Here are some tips to make sure your online store is ready to launch on smartphones and tablets quickly and easily:

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