|Marketing||–10 min read–||January 24, 2018|
10 Tips That Will Help You Choose
A Domain Name
A Domain Name
Make it unique and brandable
It may take some time to find a suitable domain name for your business. But don't copy domain name of other websites. For example, if an old and branded website's domain name is "mysite.com", then you shouldn't use "mysite.info", "mysite.org" etc. This way users wouldn't give any value to your site because your domain name is copied from a branded site and your users will think that all the contents of your site are duplicate also. So you should take care of this.
However, you should be careful with exact-match keywords in 2018. Google doesn't pay so much attention to the keywords in domain names as it used to. While people prefer creative and unique solutions that are easy to remember.
Thus try to include some broad keywords to your domain name. A great example here is Umai or うまい the Japanese restaurant located in Chicago. "Umai" means "tasty, delicious" in japanese and umaichicago.com sounds more creative than tastysushichicago.com.
Keep it simple and short
A good domain length should be under 15 characters, i.e. WordPress.com. Domain names longer than 15 characters are hard to remember, and users can't properly understand where intervals should be, i.e. robbiescarrepairshop.com. This type of long length domains are hard to understand and people can't figure out which one is actual domain- robbiecarshop or robbiesrecarrepairshop.
Avoid hyphens and numbers
Don't use double letters
The brightest example is Fiverr.com — popular online marketplace offering tasks and services, beginning at a cost of $5 per job performed. But this is an exception rather than a rule. There are quite low chances that your double-letter domain will sound like a brand, there are too many criteria need to be met to make that happen. Thus, if your goal is local business, it's just not worth taking risk.
Target your area
Note shoving yet more terms into the domain may be going overboard: [biz name+category(keywords)+cityname]. As I already mentioned, you should keep your domain names short, thus choose the elements you believe are the most crucial.
A comic books shop located in Seattle mixed the business name with the city it's located in in the domain name.
Go with .com
It's true that most of the popular domains have been already registered with .com. When I first purchased a domain, it took me 3 days to get a suitable domain name. But beware, there are many fraud domain registrar from where you shouldn't buy. Here is a list of best WordPress hosting which provides a free .com domain name registration for 1 year.
Make it easy to pronounce and spell
Try this test: Say it 10x fast. If you can and others can understand you, go for it! If not, keep tweaking.
Here are some screenshots of domains that are hard to understand and spell.
Check social networks
But it's time-consuming work to check if the domain name is available on all social platforms. Knowem is a great tool that will help you search your social name from 500 popular social networks. By using this tool, you can see if certain names are already taken or not.