How to determine the site functionality and find the appropriate modules
What functional modules are used on sites
Examples of universal functional modules:
- page up passage and page navigation;
- photo gallery;
- feedback form;
- site news subscription form.
Examples of modules for online stores:
- one-click ordering;
- basket;
- calculator;
- callback form;
- filters of goods according to certain criteria (fabricator, characteristics, etc.);
- online consultant.
Examples of modules for entertainment portals and blogs:
- exchange rate widget. Moreover, business portals display stock and cryptocurrency quotes;
- weather forecast widget;
- polls of visitors.
Examples of modules for sites in the services sector, and tourism:
- room reservation form;
- online reservation of a table in a restaurant;
- service registration form.
How to find functional modules on competitors' resources
You can identify the sites that you need to explore with the help of Serpstat. To do this, go to the module "Domain Analysis" — "SEO Research" — "Competitors" and enter the domain of your site:







Universal functional modules
Page up passage

Photo gallery

Feedback form

Search on the site

Newsletter subscription

Modules for online stores
Quick order

Basket

Modules to add a basket to the site for popular CMS:
Calculator

Callback order

Product filters

Wish list

Online chat

Modules for infotainment portals and blogs
Visitor survey module

Modules for service sites
Booking module

Service registration form

Conclusion
- universal;
- commercial;
- informational;
- communicative.
You can select all the modules necessary for your niche and project by analyzing the competitors' sites that occupy the first places in search results.
This article is a part of Serpstat's Checklist tool

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