SEO
Everything you need to know about SEO for beginners and advanced specialists: tips, checklists, and interviews from leading industry experts.
SEO vs. SEM: Which Has The Best ROI?
You know both SEM and SEO could fuel your business, but which should you focus on (and when)? The answer could be the difference between wild success and massive failure. And in this guide, we will help you navigate this issue to ensure you make an informed decision on whether to go with SEO, PPC, or SEM.
SEO vs. SEM: Which Has The Best ROI?
You know both SEM and SEO could fuel your business, but which should you focus on (and when)? The answer could be the difference between wild success and massive failure. And in this guide, we will help you navigate this issue to ensure you make an informed decision on whether to go with SEO, PPC, or SEM.
Google Algorithm Updates: History and Impact
Google Algorithm Updates roll out regularly, as Google constantly strives to improve users' search experience. With each release, some websites skyrocket to the top search results and get immense traffic, while others get lost in the abyss. Therefore, keeping up to date with each Core Update, and all specialized changes in the algorithm is an absolute necessity. In this article, I go over the history of recent Google Algo Updates, their impact on the industry, and share guidelines on how to not get knocked down by yet another update.
So You Think You Are An SEO Guru? [SEO Knowledge Quiz]
Would you like to find out how good of an SEO expert you actually are? Great news! We've prepared a fun quiz for you to test your SEO knowledge :)
Content Strategy vs. SEO Strategy: How to Decide Which Comes First
Many companies struggle to choose between what to put first, SEO or content. Here we give you the lowdown on everything you need to know about SEO and content marketing to help you make an informed choice:
WP plugins for SEO allow you to automatically add meta tags, speed up page loading, fix redirect errors, optimize images, etc. Review free and paid versions of the most popular WordPress SEO plugins.
What An SEO Specialist Should Know: From Junior To Senior
Check what skills and abilities are required for an SEO expert on different levels. Every digital marketing company is looking for certain abilities in a specialist that is running their SEO campaigns. Find out the meaning of all the skills required for each position level. This article will explain every required skill and its meaning for those who want to advance in their career. Read it now to have a deeper knowledge of the real meaning behind the skills listed in a job description.