SEO

How many tools do SEO agencies use? Typically dozens. Are all of them used to their fullest potential? Probably not. What a missed opportunity to increase work efficiency! And a lot of money getting wasted. In this article, we have collected Serpstat use cases that will help SEO agencies automate their work and get the most out of the service: find new customers, prepare a commercial proposal, create an SEO report for a client, and more!

Why spend so much time and resources on this? It’s the 21st century – let artificial intelligence handle your daily tasks! Serpstat team developed a set of automated tools based on machine learning.

Want to know how to optimize your content for search engine changes and get more traffic? Andy Crestodina shared his knowledge in semantic SEO, its benefits and drawbacks, and much more.

You know both SEM and SEO could fuel your business, but which should you focus on (and when)? The answer could be the difference between wild success and massive failure. And in this guide, we will help you navigate this issue to ensure you make an informed decision on whether to go with SEO, PPC, or SEM.

Google Algorithm Updates roll out regularly, as Google constantly strives to improve users' search experience. With each release, some websites skyrocket to the top search results and get immense traffic, while others get lost in the abyss. Therefore, keeping up to date with each Core Update, and all specialized changes in the algorithm is an absolute necessity. In this article, I go over the history of recent Google Algo Updates, their impact on the industry, and share guidelines on how to not get knocked down by yet another update.