Google Core Update: What Is It And What You Should Do To Stay Afloat
2. Asking experts: what do they think about Core Update
2.1 What signifies it was a core update?
2.2 Which impact did it have at the top of the SERPs?
2.3 What do you think of the recent situation with featured snippets?
2.4 Which niches are usually winners/losers during the Core Google Updates?
2.5 Which are the signs you've been hit by a Core Google Update?
2.6 Google says you can't recover from a Core Update: is this true?
2.7 What is thought to be part of a Core Update, but is not?
2.8 How to minimize the damage from the future Core Google Updates?
2.9 What will be Google's next steps?
3. Summing up
What is Google Core Update and why it is important
Change of positions. Any update to the Google algorithm, whether it is a core update or just a change in the interface, causes a change in search results. Some sites become winners of this lottery, others - fall out of the race leaders, and others - don't feel any changes.
Besides, updates can affect CTR in search results, as some website owners notice an increase or decrease in traffic after the update. According to Search Engine Land, last year Google made more than 3200 changes. Still, changes to the basic search algorithm appear only several times a year, and significant core updates occur approximately once a quarter.
Google periodically makes changes to its core ranking algorithm and calls these updates the Broad Core Algorithm Update.
Search representatives claim that there are 3 crucial components of the main algorithm: Content, Links, and RankBrain.
And in total, there are more than 200 ranking factors, each of which contributes.
Thus, it becomes clear that the changes affected not just one factor but a whole series. In the case of a fall or growth of individual sites, this requires a detailed analysis of each particular case, since the reasons can be completely different.
Asking experts: what do they think about Core Update
RankRanger Marketing Director Mordy Oberstein noted that the YMYL niche (Your money or Your life) had been hugely affected: such niches as Health and Finance, and increases in all areas if looking at the top 10 results, except for the Retail segment.
SEMRush noted that the latest Google update was quite large and affected almost all categories. The most volatile categories are Sports and News, Games, Arts and Entertainment, and Finance. At the same time, SEMRush added that significant changes were seen in all categories, so this update was not directed at any specific topic.
Sistrix has traditionally published an analysis of the Google update on its blog. According to the company, during this update, domains related to the YMYL theme were revised by the search algorithm, which led to changes in visibility. However, domains that have already been affected by such updates are likely to be hit again. Moreover, Google is becoming more accurate in its estimates and doesn't differ significantly from the previous assessments.
SearchMetrics founder Markus Tober noted that the January Core Update turned some of the previous changes for better or worse, depending on the site. This is another update to the main algorithm, where Google focused on YMYL. This update didn't seem to affect as many pages as March or September. But it has similar characteristics.
According to the data presented, the update was broad, involved almost all categories, and brought both improvements and losses.
We had a great Twitter chat about Core Update and asked questions that could shed more light on this area. This Twitter chat featured many great experts. See their answers below.
What signifies it was a core update?
Which impact did it have at the top of the SERPs?
What do you think of the recent situation with featured snippets?
Which niches are usually winners/losers during the Core Google Updates?
Which are the signs you've been hit by a Core Google Update?
Google says you can't recover from a Core Update: is this true?
What is thought to be part of a Core Update, but is not?
How can you try to minimize the damage from the future Core Google Updates?
What will be Google's next steps?
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