Marketing

Have you ever tried to reach your target audience with banner ads? Or you're just looking into this opportunity? You should know that people hate ads. Still, it's not over yet. To address the problem, let's figure out how it started and what you can do about it.

Well, if you've not yet made up your mind to add video to your marketing plan, this is your chance to do so. However, if you have already done so, hats off to you. Here are four types of videos small business owners can create to help them raise their sales figures.

Marketing campaigns are planned and controlled efforts to achieve a certain goal of a company. What can you do to make your marketing campaign efficient? Why are social media so important? Lana Miro from TemplateMonster shares her experience in this article!

Carolyn Lyden, owner of Search Hermit, will share with you some tips to help you drive conversions using a content matrix. You'll see there's a customizable template for figuring out your particular product or service's features and their benefits.

There's a lot of buzz around growth hacking for the last few years. However, people still mean different things when talking about it. We decided to turn to a person who is an old hand at growth hacking to reveal what it actually is and how to use in your business.