Start Exploring Keyword Ideas

Use Serpstat to find the best keywords for your website

5884 10
Serpstat updates 11 min read August 23, 2023

ChatGPT SEO Plugin: How SEO Influencers Create Optimized Texts

Lifehack by SEO-Star
Writing a high quality content using AI
АAnna Kravets
Anna Kravets
Product Marketing Manager at Serpstat

Serpstat in ChatGPT? Yes, you've read it right! Research keywords and domains directly in the chatbot. 

Serpstat ChatGPT SEO plugin extends the capabilities of the chatbot for SEO content creation and websites analysis. Find out what tasks you can solve with the plugin and how Joseph Kahn, the President and Director of Marketing at Hum JAM, uses it to create texts that drive traffic.

Overview of ChatGPT plugins

ChatGPT (Generative Pre-trained Transformer) language model developed by OpenAI is a leading AI-powered conversational chatbot in the field.

The development of artificial intelligence over the past two decades. Source.
Stages of AI development

Its capabilities increased when OpenAI introduced its first plugins in March 2023. Initially, these plugins were available only to ChatGPT Plus users. ChatGPT plugins provide up-to-date information, computations, and third-party integration. The chatbot was trained on data only up to 2021 and could not browse the web. 

In November 2023, OpenAI launched the GPT Store for Plus and Enterprise users. GPTs are custom versions of ChatGPT that can be tailored to meet specific needs that previously required extensive prompt customizations. Users can create a new GPT perfectly suited to their needs without requiring coding skills, and then share it with others.

In April 2024, OpenAI disabled its plugins and made custom GPTs available to all users for free. Also, in 2024, ChatGPT gained the ability to browse the web, significantly improving the experience when solving certain tasks. Many still refer to GPTs as “plugins.”

This time, we are focusing on SEO content creation using ChatGPT GPTs. There are numerous ChatGPT “plugins” for SEO. We will review the one we've created after discussing some challenges and considerations of AI-generated content. 

Challenges of AI-Generated Content

There are some points you should pay attention to when creating content via AI chatbots to create better texts.

1. Fact-checking

Right below the prompt input box, ChatGPT provides a disclaimer that information about people, places, or facts generated by the chatbot may be inaccurate.

ChatGPT disclaimer

Because of the possibility of receiving false information, the ChatGPT content must be double-checked for reliability.

2. Quality

As much as we’d like to copy and publish the generated text as it is, often, its quality leaves a lot to be desired. Unedited ChatGPT content lacks the author’s experience, examples, and analogies. The model tends to create long sentences with complex structures, use complex words, and be repetitive.

However, the quality does depend on how you compile a prompt.

Below you can see two versions of how AI generated an article depending on a prompt.

first prompt version
second prompt version

To get traffic to the created content, you must publish high-quality texts that comply with Google quality rater guidelines for Experience, Expertise, Authority, and Trust. Upon receiving the generated text, check it for these factors to ensure excellent quality.


3. Plagiarism

Some claim that ChatGPT texts are plagiarism free, and some claim the opposite. Let’s just say that plagiarism is possible.

The language model is trained on massive datasets, which include existing books and articles. It uses algorithms to predict the next word in the sequence and can reuse phrases from existing sources. It potentially can lead to creating content that is similar to the already existing on the web.

Paraphrase texts generated by AI to avoid being accused of copying someone else’s content. Double-check the uniqueness of the text in the Plagiarism checker tool.

4. Human Touch

One of the ways to keep readers engaged is to make a connection with them and show your soul through a text.

Human-written texts are often distinguished by showing emotions, empathy, and a sense of humor. Writers have a unique voice, experience, and personal opinion: everything a machine cannot have.

5. No Text Optimization

Content generated by AI is not optimized for search engines unless you provide it with a list of relevant keywords and ask to add them to the text or do it youself. It makes you go to SEO platforms, export keywords, and then return to the chat. It may seem minor, but it does take time.

So, is ChatGPT bad for SEO? It’s not if used correctly.

One way to create better texts in ChatGPT is to use ChatGPT SEO plugins. The great example is Serpstat SEO plugin that allows you to research keywords, domains, and backlinks in the chatbot.

Serpstat ChatGPT SEO Plugin for Content Creation

We've created a custom GPT Serpstat plugin for SEO-related tasks that provides a list of keywords with their search volume, keyword difficulty for SEO, CPC, and competition in PPC. The plugin also shows SEO and backlink metrics by a domain.

The top SEO expert Joseph S. Kahn have already tested the plugin:

Joseph S. Kahn
Joseph S. Kahn
President and Director of Marketing at Hum JAM

"I love asking questions in my custom ChatGPT keyword research prompts with the Serpstat Plugin enabled to get relevant and accurate data about the keywords it finds. I then use these keywords with my other prompts to write amazing content that ranks once I have the accurate data from the Serpstat plugin".

How to Use the Serpstat GPT?

Step 1. Find the Serpstat SEO tool in "Explore GPTs" section or go directly by this link.

ChatGPT plugin store

Step 2. Start a chat with the GPT.

Step 3. Enter your prompt.

Entering a prompt to ChatGPT

Use the received keyword list for further creation of SEO or PPC texts within the chatbot. Here's the first result I got when I asked the chatbot to generate a blog post using this keyword list.

Entering a prompt to ChatGPT

This text definitely needs improvement, but you could ask the chatbot to regenerate it and possibly get a better version to start off.

Here's how you can improve the quality of your AI-generated blog post:

  • Make sure the text is logically organized.
  • Rewrite complex words and sentences.
  • Replace repetitive words with synonyms.
  • Add your unique voice or brand’s Tone of Voice.
  • Check facts for reliability.
  • Follow E-E-A-T guidelines.
  • Fix grammar and spelling mistakes.
  • Include relevant images.
Joseph S. Kahn
Joseph S. Kahn
President and Director of Marketing at Hum JAM

"It makes no sense to write ChatGPT content without the correct data. This plugin allows me to get the data and create content that gets actual traffic and great organic results. It can deliver the results any way you want it via lists, comma-delimited, or even table format".

The work isn't done after you publish the blog post:

  • Monitor its index status in the Indexing Inspection tool.
  • Submit the URL for indexing in Bing to get even more traffic.
  • Scan the page in Page Audit to see if there are issues not visible to a viewer, but prevent the page from ranking higher.
  • Reach out to relevant sources, influencers, and partners to place links to your article on their website.
  • Place internal links to the article on your website.
  • Monitor rankings of the article in SERP with Rank Tracker.

Test all Serpstat features for free!

Activate a free 7-day trial to test Keyword research, Domain and URL Analysis, Rank Tracker, Site Audit, AI tools for content creation and experience the power of our SEO platform.


Prompts For Serpstat Plugin

Let's see more examples of how you can use the Serpstat GPT plugin for various tasks.

Prompts for Сontent Creation

Create a short article on the topic “5 Ways to Improve Local SEO”. Use keywords: local seo, improve local seo, seo for local, local seo company, optimize local seo, local seo techniques. Highlight keywords used in the text in bold.

an article generated via Serpstat ChatGPT plugin

Create a short product description about the local SEO tool. The tool helps to manage all your local SEO directories in a single interface, collect statistics, post publications and reply to reviews. Use keywords: improve local seo, optimize local seo, local seo techniques.

a product description generated via Serpstat ChatGPT plugin

Create an easy-to-read, catchy and engaging ad copy for the article about the local seo. Use keywords: improve local seo, optimize local seo, local seo techniques. 

an ad copy generated via Serpstat ChatGPT plugin

Create a catchy LinkedIn post about the article on 5 ways to improve local SEO. Use keywords: improve local seo, optimize local seo, local seo techniques.

a social media post generated via Serpstat ChatGPT plugin

Create a meta description for the article “5 Ways to Improve Local SEO”. Use keywords: improve local seo, optimize local seo, local seo techniques.

a meta tag generated via Serpstat ChatGPT plugin

Prompts for a Keyword Research

Provide a table with keywords that I can use for an article about improving local SEO, their volume, and difficulty in the US

an article generated via Serpstat ChatGPT plugin

What keywords in the US drive the most traffic from ads for the "improving local SEO" topic?

a product description generated via Serpstat ChatGPT plugin

    Prompt for Creating a Content Brief

    Create a content brief for a copywriter to write an article about ways to improve local SEO and include a list of keywords in local SEO that are popular in the US.

    Creating a content brief for a copywriter

    Create a content brief for a copywriter to write an article about ways to improve local SEO and include a list of keywords in local SEO that are popular in the US.

    a content brief for a copywriter via ChatGPT

    Prompts for Competitor Analysis

    Display an SEO overview of

    Creating a content brief for a copywriter

    Analyze's backlink profile. Present data in a table format.

    a content brief for a copywriter via ChatGPT

Winning Formula for Viral Content [Infographic]

Download the infographic


ChatGPT has proved to be a valuable tool for SEO, content writing, and content marketing. Despite the disadvantages it still might have, it saves a lot of time by performing time-consuming tasks in seconds.

Content creators use ChatGPT plugins to create optimized content that drives targeted organic traffic to their websites. Serpstat Plugin simplifies the creation of SEO content and analysis of competitors and your own website.

Rate the article on a five-point scale

The article has already been rated by 6 people on average 5 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Are you sure?

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




We are glad of your comment
I agree to Serpstat`s Privacy Policy.

Thank you, we have saved your new mailing settings.

Report a bug

Open support chat
mail pocket flipboard Messenger telegramm