How to Use ChatGPT for SEO with the Official Serpstat App

From ChatGPT Plugins and GPTs to Apps

ChatGPT is a leading AI-powered conversational chatbot.

ChatGPT's support for third-party tools has changed several times since 2023. The original ChatGPT SEO plugin format let tools — including the early Serpstat plugin — browse live data and call external APIs directly inside a chat. In November 2023, OpenAI introduced custom GPTs, tailored assistants built on top of ChatGPT without any coding, and in April 2024 it retired ChatGPT plugins altogether, making GPTs the default extension format for everyone.

Since then, ChatGPT has added another layer: installable apps that connect directly to third-party services from within the conversation. The official Serpstat app for ChatGPT (2026) uses this newer format, giving you keyword, domain, competitor, and backlink data without leaving the chat. In short: a plugin was the earliest, now-retired format; a GPT is a customized assistant that still works today; an SEO app for ChatGPT like Serpstat's is the current, most integrated way to pull real SEO data into your conversation.

What ChatGPT Can and Cannot Do for SEO

ChatGPT can help structure ideas, summarize data, draft content, and turn SEO findings into action plans. However, it does not automatically know current search volume, keyword difficulty, competitor positions, or backlink metrics. This is where the Serpstat app adds value.

Fact-Checking and Data Accuracy

ChatGPT itself warns that facts about people, places, and events may be inaccurate — the same caution applies to SEO numbers.

Search volume, keyword difficulty, CPC, rankings, and backlink counts are not things ChatGPT can estimate reliably on its own; they change constantly and depend on real crawl and search data. The Serpstat app pulls these metrics from live SEO data directly into the chat, so you're working with verified numbers instead of a guess.

Content Quality and Search Intent

AI-generated content isn't inherently low-quality — its quality depends on the input prompt, the search intent behind the target query, the accuracy of the source data, and whether a human editor reviews the result before publishing. The examples below show how the same request produces very different output depending on how the prompt is written.

Before publishing, it also helps to check the content against real search data: does it match keyword relevance and actual search intent, does it cover what competitors already rank for, and are there content gaps a query deserves that the draft missed? The Serpstat app can pull that context into the same chat.

Originality and Editorial Review

AI drafts can lean on generic phrasing or repeat common formulations found across the web. Add your own data, examples, and experience, have an editor review the draft, and run it through Serpstat's AI Content Detection tool before it goes live — that's what makes it original rather than a rewrite of what's already out there.

Why Human SEO Review Still Matters

A human reviewer still does the work ChatGPT can't: confirming the content actually matches search intent, picking which keywords are worth targeting versus which to skip, prioritizing what to publish first, applying your brand's tone of voice, adding real examples from your own experience, and running a final editorial QA pass before it goes live.

Why ChatGPT Needs Real SEO Data

ChatGPT can suggest keywords or headings, but it does not automatically know which queries have meaningful demand, how difficult they are, or which competitors rank for them. The Serpstat app connects ChatGPT with current keyword, domain, competitor, and backlink data.

The official Serpstat app for ChatGPT does exactly that — it lets you research keywords, domains, and backlinks without leaving the chat.

Serpstat App for ChatGPT: SEO Research and Content Workflows

The official Serpstat app for ChatGPT brings core SEO research straight into your conversation: keyword research with search volume, difficulty, and CPC; competitor and domain analysis; URL-level ranking and gap checks; backlink research; content briefs built from real keyword data; content optimization suggestions; and full SEO action plans. Instead of switching between tools, you ask ChatGPT and get Serpstat data back in the same thread.

The top SEO expert Joseph S. Kahn have already tested the app:

Joseph S. Kahn

President and Director of Marketing at Hum JAM

"I love asking questions in my custom ChatGPT keyword research prompts with the Serpstat app enabled to get relevant and accurate data about the keywords it finds. I then use these keywords with my other prompts to write amazing content that ranks once I have the accurate data from the Serpstat app".

How to Use the Serpstat App in ChatGPT

Step 1. Open ChatGPT.

Step 2. Open the apps/tools menu.

Step 3. Find and connect the official Serpstat app.

Step 4. Authorize access if required.

Step 5. Mention or select Serpstat in the chat.

Step 6. Ask for keyword, domain, competitor, URL, or backlink data.

Step 7. Refine the results with follow-up prompts.

Do I need to use the same account for Serpstat and ChatGPT?
No. Your Serpstat and ChatGPT accounts can use different email addresses. When connecting the app, simply authorize access using the Serpstat account that has the required subscription and data access.

Joseph S. Kahn

President and Director of Marketing at Hum JAM

"It makes no sense to write ChatGPT content without the correct data. This app allows me to get the data and create content that gets actual traffic and great organic results. It can deliver the results any way you want it via lists, comma-delimited, or even table format".

The work isn't done after you publish the blog post:

• Monitor its index status in the Indexing Inspection tool.
• Submit the URL for indexing in Bing to get even more traffic.
• Scan the page in Page Audit to see if there are issues not visible to a viewer, but prevent the page from ranking higher.
• Reach out to relevant sources, influencers, and partners to place links to your article on their website.
• Place internal links to the article on your website.
• Monitor rankings of the article in SERP with Rank Tracker.

Test all Serpstat features for free!

Activate a free 7-day trial to test Keyword research, Domain and URL Analysis, Rank Tracker, Site Audit, AI tools for content creation and experience the power of our SEO platform.

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ChatGPT SEO Prompts for the Serpstat App

Here are example prompts you can use with the Serpstat app in ChatGPT, grouped by task — just mention @Serpstat in your message.

Keyword research
@Serpstat find keywords related to SEO software in Google US — show volume, difficulty, CPC, and intent.

Competitor analysis
@Serpstat compare three SEO software domains and show keyword topics where competitors rank but this domain doesn't.

Content brief
@Serpstat use your data to create a content brief for "how to improve organic traffic."

URL optimization
@Serpstat analyze this URL and identify ranking keywords, missing keywords, and quick-win opportunities.

Backlinks
@Serpstat review the backlink profile of this domain and summarize referring domains, anchors, and notable risks.

Action plan
@Serpstat turn these findings into a prioritized 30-day SEO plan.

Conclusion: Use ChatGPT for SEO with Real Search Data

ChatGPT is useful for analysis, drafting, and workflow execution, but SEO decisions require reliable data.

The official Serpstat app combines ChatGPT's conversational interface with current keyword, competitor, domain, and backlink insights. Read more about how it works in our LinkedIn announcement.