Kateryna Hordiienko
Research Editor at Serpstat
I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.
Behind the Paywall: A Study of How SEOs Handle Closed Content
What does a paywall mean for SEO? How do SEOs deal with closed from indexing content? Let’s find out in our research on SEO for Paywall websites!
Digital Trends of 2024: What Should We Be Ready for?
How do we know the future of digital marketing? How about reading tarot cards or using a crystal ball? It sounds like fun, but there's a more reliable way.
SERM Essentials: How to Protect Your Online Image
Learn how to maintain a positive image of your company on the internet. Let's figure out how to protect your business from negativity using SERM tools.
Mastering Content Briefs with AI: Faster, Easier, Better [+Template and Examples]
Explore templates, see content brief examples, and learn the AI advantage in content brief creation with our in-depth guide!
Black-hat SEO Tricks: How to Expose Mala Fide Actions in SEO
SEO experts often deceive clients, which leads to unwanted consequences. Want to know more about how to avoid being cheated and choose an honest SEO company? Read on!