Kateryna Hordiienko

Research Editor at Serpstat

I conduct data-driven SEO research using Serpstat search analytics and additional industry data sources, focusing on how search, AI, and user behavior impact different business verticals. I am also a co-founder of a non-profit SEO education course. I regularly speak at international industry events and have been a speaker at multiple conferences in Turkey and Bulgaria. I was granted by Google and Tech Ukraine and took part in VivaTech Paris, one of Europe’s leading technology conferences.

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SGE for Local SEO: Google AI Features Worth Adapting

SEO +2
May 28, 2024

SGE for Local SEO: Google AI Features Worth Adapting

Gain more insights on AI searching in Local SEO and observe AI products, which can improve local businesses' performance.

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators

Analytics +1
April 11, 2024

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators

Learn how to evaluate the effectiveness of your company's marketing using simple metrics. Figure out which KPIs are the most important in a business analytics system.

Top 5 E-commerce SEO Trends in 2024

SEO +2
April 10, 2024

Top 5 E-commerce SEO Trends in 2024

Dive into the e-commerce industry trends and get the 2024 SEO strategies for e-commerce websites: AI, sustainability, luxury brands, and many more.

How to Do Competitor Analysis in SEO: The Beginner Guide

SEO
March 28, 2024

How to Do Competitor Analysis in SEO: The Beginner Guide

Check our SEO competitor analysis template: find the competitor websites and dive into practical analysis with SEO competitor research tools.

Top 5 Site Audit Tools [+case studies on technical specifications for devs]

SEO
March 26, 2024

Top 5 Site Audit Tools [+case studies on technical specifications for devs]

Why is SEO audit important? How to make an SEO audit report? Check out our article with examples and case studies on SEO website auditing!

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