Denys Kondak

The <STRONG>, <B>, <EM>, <I> tags should be used for visual formatting of text on the site page. They are necessary for the arrangement of semantic and visual accents. Incorrect use of tags often misleads the reader or search engine. Read why in the article.

It is useful to analyze heat maps and location history for users on a website to find out what steps users perform before target actions. This will help simplify Customer Journey Map and increase conversion.

The analysis of the website traffic sources is performed in two cases: a technical SEO audit and generating optimization reports. In the first case, it determines the promotion strategy; in the second one, it evaluates the effectiveness of the marketing campaign.

Evaluation of the traffic potential of the website will help avoid excessive expectations from optimization. This is especially important for customers who are waiting for fast and impressive results when contacting SEO-specialists.

The portrait of the target audience is important in any business. Why? It's very simple: you need to know to whom, when and how to sell your product or service in order to spend your resources efficiently and make a profit at the exit.