Denys Kondak

A website's keyword list should be flexible and change depending on user behavior, competitor analysis, and search engine algorithm updates. Contextual advertising allows a webmaster to get data for an effective analysis of the keyword list.

Various options of subscriptions to website updates are an effective way to return the target audience to the resource and increase the conversion. Visitors are usually returned via email marketing, push notifications, and RSS feed subscriptions.

Comments create additional content on a website and help to involve users into the source research. Use of special widgets increase a site's usability and makes commenting fast and easy.

Quick links are added to the site's snippet, pointing to its key sections and popular pages. They contribute to the increase in the number of visits because the users immediately see they need a resource page.

The <STRONG>, <B>, <EM>, <I> tags should be used for visual formatting of text on the site page. They are necessary for the arrangement of semantic and visual accents. Incorrect use of tags often misleads the reader or search engine. Read why in the article.