How to Evaluate The Traffic Potential of The Website
It's especially vital for customers who expect immediate and sometimes far-fetched results when contacting SEO specialists.
2. Analysis of potential traffic with Serpstat
- Evaluation of Potential Traffic For The Selected Search Query
- Analysis Of Potential Traffic To Website Pages
- Analyzing The Information About Keywords
Evaluation Of Topic Popularity In Search Engines
These tools will allow you to get a general traffic forecast:
Forecasted Number Of Impressions On Google
According to the analysis, the search query "mink coats" will be shown 103,000 times. In an advertising campaign, it's going to receive 15,000 clicks per month if the website takes the first position in paid search results.
Popularity Of The Search Query In Google Trends
The data is presented on a graph that illustrates the popularity dynamics of the analyzed keyword in percentage terms, where 100% is the peak of interest.
When we analyze the same query — "mink coats" over the period of five years, we can clearly see that it has constant seasonal fluctuations in the popularity:
Analysis of potential traffic in Serpstat
Traffic in Serpstat is the approximate traffic to the page by keywords depending on its volume and position.
Evaluation of Potential Traffic For The Selected Search Query
To estimate the potential traffic, go to the Serpstat Keyword Research tool → SEO Research → Top Pages.
Then, type in the search query of interest, and select the database.
Here you'll get a list of websites that take leading positions in Google search results:
Analysis Of Potential Traffic To Website Pages
Go to Serpstat Domain Analysis → SEO Research → Top Pages, then type the domain name into the search bar and select the database.
You will get the list of the domain's top pages, optimizing which will yield the most traffic increase. Here you can see the current approximate traffic per month for each page:
Analyzing The Information About Keywords
Based on the results you have obtained, you can draw up a realistic website promotion and improvement plan, taking into account the competitive landscape of the market and potential opportunities for website optimization.
In order to correctly forecast website traffic, it is important to pay attention to the following:
Pay close attention to seasonal fluctuations of users' interest in a certain topic.
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