This site uses cookies and other tracking technologies to make possible your usage of the website, assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide better user experience.

By using the website, you agree to our Privacy policy

Accept and continue

Report a bug

Cancel
426
How-to 8 min read August 9, 2019

How to evaluate the traffic potential of the website

Evaluation of the traffic potential of the website will help avoid excessive expectations from optimization. This is especially important for customers who are waiting for fast and impressive results when contacting SEO-specialists.

Evaluation of the popularity of subjects in search engines

To analyze how popular the subject of the promoted site is, and to estimate the market capacity, we will use the Google Keyword Planner and Google Trends.

These tools will allow you to get a general forecast of traffic: information about the predicted number of impressions, the number of clicks when raised to the first place in the issuance of the search engine and the seasonal demand for the search phrase. After analyzing the data, we find out what the maximum possible indicators of traffic will be the leader of the subject.

Forecast number of impressions in Google

For information on the number of impressions on a topic of interest on Google, we'll use the Keyword Planner. According to the analysis, the search phrase "mink coats" will be shown 103,000 times and in an advertising campaign it is planned to receive 15,000 clicks per month when the site is shown in the first position:
Google Keyword Planner forecast

Trending query popularity in Google Trends

Estimate the popularity of the request for the period of interest, you can use the service Google Trends. Here the information is presented in the form of a graph illustrating the change in the popularity of the query in percentage terms, where 100% is the peak of interest in the entered phrase.

Analyzing the same query "mink coats" for five years, one can see constant seasonal fluctuations in the popularity of the search phrase:
Search query popularity dynamics in Google Trends
Analysis of seasonal changes in the popularity of the request allows us to objectively evaluate the current and predict future results of resource promotion, adjusted for general market trends that do not depend on the quality of SEO-specialists.

Analysis of potential traffic in Serpstat

After receiving the data from the web analytics tools described above, we proceed to the analysis of the predicted traffic of a specific resource.

Potential traffic in Serpstat is the number of visits to the page by unique users per month while occupying the first positions in the search results for all the phrases for which it is now included in the TOP-20. This parameter is calculated taking into account the current and maximum possible number of visits.

Evaluation of potential traffic for the selected request

The result of the analysis will be a forecast of the number of clicks to the site from the search results for the query of interest, taking into account the age of the domain, optimization problems, and current traffic.

To estimate the potential of traffic, go to the "Analysis of key phrases" section of Serpstat, after which we choose SEO analysis. In the beginning, we indicate the search phrase, then we select the search engine and the region. In the tab "Top Pages" we get a list of resources occupying leading positions:
Top pages analysis in Serpstat
The following information is available in the report:

  • the number of search phrases that contain the query in question;
  • repost pages on Facebook and LinkedIn;
  • potential resource traffic.

For all queries containing selected keywords, 34.5 thousand sites are shown. In the final ranking we find our own resource and evaluate its position relative to competitors:

  1. Market leaders are in the top 10 search results.

  2. Websites that are in the TOP-100, have a chance at eliminating internal errors and using external optimization quickly enough to improve the position in the issue, increasing traffic.

  3. If the site is located beyond the TOP-100, then there will be a significant optimization before a sufficient number of clicks on this request.

  4. If the website is not in the sample, it means that it is new and has not yet been indexed, or the resource is under the search engine filter. In any case, the promotion of the selected phrase will require maximum effort and take a long time.

Analysis of potential traffic website pages

With the help of the SEO analysis module in Serpstat, you can also assess the attractiveness for search engines of all pages of your own project. To do this, enter the domain name, select a search engine and the desired region:
SEO analysis in Serpstat
We will see a list of pages on the tab "Top Pages", optimizing that we will get maximum traffic, and the predicted attendance per month for each page:
Potential traffic of the site in Serpstat

Analysis of information about key phrases

When we click on the number of phrases in the search on the previous tab, we get information about the list of all the phrases with detailed information about them:
Keywords research in Serpstat
The report includes the following indicators:

  • the keyword phrase by which the domain is ranked in the TOP-100 with the indication of such additional parameters as the presence of pictures, brands, related keywords;

  • current position on the phrase and its dynamics;

  • phrase frequency (average number of requests per month);

  • cost per click in contextual advertising Google AdWords in US dollars;

  • competition in PPC - the level of competition in a phrase in contextual advertising, the maximum value is 100%;

  • the number of results for this query, issued by a search engine;

  • address of the page, outstanding phrase.

Conclusion

Prediction of attendance allows you to find out the prospects for the development of your own website and estimate the potential of competitors.

Thanks to the results obtained, a realistic resource development plan is drawn up, based on the competitive situation in the market and the potential possibilities of website optimization.

In order to correctly predict website traffic, it is important to pay attention to the following indicators:
1
The popularity of topics in search engines, taking into account indicators of the number of impressions and clicks in Google.
2
The presence or absence of seasonal dependence of user interest to topics
3
Traffic potential on the selected topic, taking into account the performance of all competitors in the search results.
4
The list of pages of your own resource, the promotion of which will bring the most traffic from search engines.

This article is a part of Serpstat's Checklist tool
Checklist at Serpstat
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
Try Checklist now

Learn how to get the most out of Serpstat

Want to get a personal demo, trial period or bunch of successful use cases?

Send a request and our expert will contact you ;)

Rate the article on a five-point scale

The article has already been rated by 1 people on average 5 out of 5
Found an error? Select it and press Ctrl + Enter to tell us

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?

Awesome!

To complete your registration you need to enter your phone number

Back

We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Personal demonstration

Serpstat is all about saving time, and we want to save yours! One of our specialists will contact you and discuss options going forward.

These may include a personal demonstration, a trial period, comprehensive training articles & webinar recordings, and custom advice from a Serpstat specialist. It is our goal to make you feel comfortable while using Serpstat.

Name

Email

Phone

We are glad of your comment
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Спасибо, мы с вами свяжемся в ближайшее время

Invite
View Editing

E-mail
Message
Optional
E-mail
Message
Optional

You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits