How to set a website's regional affiliation in Google Search Console
How to select a website region in Google
- the host is registered in one country, and promotion occurs in another. For example, the host belongs to the US domain, but in fact, the website is for Russian-oriented audience;
- top-level domain is neutral to geolocation (.com or .org).
First, check the box marked in the screenshot above. Immediately after this, the region button will become available. Set the desired country and save the result.
Google My Business
Geolocation is predominantly enabled on mobile devices, which helps to personalize the result. That is, if you are looking for clothing stores using your smartphone, it is more likely that you will receive the nearby places in the search results.
You will need to use several methods for this type of websites. Set all offices on Google Maps. We can solve the problem by creating subdomains where you can assign a different region to each website.
Please note that subdomain websites should have only unique content and not duplicate each other. As a rule, such web resources are promoted separately. And finally, you can take advantage of multilingual websites. Correct configuration is also important.
Any errors in region configuration settings may reduce the effectiveness of SEO promotion in a local ranking.
You can specify a website region in several ways:
- Google Console;
- My Business.
To set up a region, go to the Console panel, choose the performance section and select a country. My Business involves registration, which automatically transfers information about the region to the search systems.
For websites designed for several countries, this method will be ineffective.
Interregional websites are websites that work with several countries.
The following measures will help you to succeed in the interregional search results:
- registering subdomains;
- multilingual settings.
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