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How-to 9 min read August 20, 2019

How to install a comments widget on the website

Comments create additional content on a website and help to involve users into the source research. Use of special widgets increase a site's usability and makes commenting fast and easy.

How to add comments to your site

Getting comments is essential for news portals and blogs as well as any other type of site with an information block. Nobody gets excited about filling in huge forms to be registration process as it takes time and effort. The easier and the faster it is to react, the more comments you get.

By integrating a widget, you bring discussions directly to your site. As a rule, widgets use social networks and public accounts for registration (Facebook, VK, Google+, Disqus, and other). Thus, a user who has an account in one of the systems can quickly share comments at any site that has its widget.

Within SEO-promotion comments have supplementary value, while widgets increase usability that improves behaviour factors impressively. These factors in their turn directly influence your website's ranking.

There is a variety of widgets found on the Internet. We are going to review the most frequent ones:

  • Disqus;
  • Cackle;
  • Facebook.

Disqus widget

Disqus is a web service which allows importing discussions to a website using its own social network. Founded in 2007 it used to be free, and later on it set off with paid service packages:
Disqus Plans and Pricing
Advantages of Discus are the following:

  • Data storage outside the website (which can actually be a disadvantage for some site owners). It lets avoid overloads, website security warnings, spam and other issues;
  • This widget can be applied to almost any blog and traditional web source;
  • Disqus flexibility of the customization and simple integration;
  • Automatic spam security and moderation;
  • Adaptivity to any device;
  • Adaptivity to website's design;
  • Use of multimedia files.

Widget installation guide

To install the widget first thing to do is get registered in Disqus. The created account will be considered the site's owner and cannot be changed afterwards. Next step is adding your website by pressing "I want to install Disqus on my site":
Install Disqus on website
Fill in the information concerning your website: it's just enough to indicate its name, relevant category, and to pick the language. Next you choose a tariff that suits you. In case you are not quite certain, try an available free version or trial access for a limited period.
Registration in Disqus
Steps to install the widget on your web page:

  • Use plugins and ready-made modules for smartphones that use CMS platforms;
  • Disqus generates a code that should be pasted right where you want to set the widget on your site.

Here is a list of CMS allowing widget integration with the help of plugins and modules:
Disqus widget for CMS and platforms
If you failed to find a platform on the list, press "I don't see my platform listed, install manually with Universal Code". The generated code is to be inserted in the web page where the widget is expected to be.

Disqus widget can be installed in WordPress and other platforms using modules and plugins. Below you'll find a brief guidance note of widget installation to WordPress.

Download and install Disqus Comment System plugin using the link or administration panel:
WordPress Disqus Plugin
When the plugin is activated, proceed with setup using "Site Configuration" tab. Fill the first input field with Shortname which was generated upon passing the registration in Disqus.

To learn the Shortname you go back to the account page and enter the administrator setup menu (press "Settings" button):
Disqus Account Settings
Find Shortname and copy it to the plugin.
How to find Shortname in Disqus
Finish the installation by authorization in your account.
Activating Disqus Plugin in WordPress
Copy the sync token and paste it on WordPress setup page.
Token synchronization Disqus
Installing Disqus WordPress Plugin
Finally, the widget installation is completed, and you can start using it. The design is adjusted using the menu which is available only to the paid members who purchased a tariff.

Cackle widget

Cackle widget is based on the same concept. The main difference is that it involves major social networks, which is highly advantageous: a user gets logged-in to one of the listed systems with one click and leaves a comment - as simple as that.
Cackle Comment Platform
Among the main widget features, there are two key options: anonymous commenting (if allowed by site owners) and publications rating tool. The ratings appear in snippets in search results thereafter.
Article rating in Cackle
Advantages of Cackle widget

  • Micro schema markup applied to ratings and Schema.org comments;
  • Adaptivity to any devices and screens;
  • Crossposting to users' social network pages;
  • Analyzing comments and likes;
  • Adding Ratings, votings, downloading mediafiles.

The list of platforms that can be used for authorization:

  1. Facebook;
  2. Twitter;
  3. Google+;
  4. Tumblr;
  5. Live;
  6. LinkedIn;
  7. Instagram;
  8. Soundcloud;
  9. Foursquare;
  10. Yammer;
  11. 500px;
  12. Stackoverflow;
  13. Dropbox;
  14. Yahoo;
  15. Livejournal;
  16. Wordpress;
  17. Cackle.

The service is paid and might be disadvantageous applied to small blogs. Besides, it lets commenting only for public network account owners, while this option is a limited one to those who prefer to stay away from social media. Thus, they can only comment anonymously if there is such an option; or this category of users manage to pass the registration procedure on Cackle itself, which hardly anyone knows. No free version is available, but you are able to try a trial version of any product for a period of five days.
Cackle Price

Cackle website installation procedure

Let us take WordPress as an example. First step is registration that starts when you follow the link. Fill in the data concerning your website and set up an account by pressing the "Create" button.
How to create a cackle widget
Next, you choose installation method: the first one suggested is manual (with by-hand installation concept), that enables you to get an installation code for the site.
Cackle widget code
The second method is developed for the sites that use CMS platforms and appeals to WordPress. Choose "CMS Platform" tab and press WP. Use the generated data for plugin activation.
Installing Cackle widget for WordPress
Download the plugin or install it with the help of administration panel - the way we did it with Disqus.
Activating the Cackle WordPress Plugin
Open "Comments" tab and paste the activation keys to the setup box.

As soon as you finish the activation, the plugin will appear on your site. Manage colour schemes, pagination and design attributes in account settings.
Cackle Comment Settings
In case you need a comment module for a definite social network, use a special widget.

Facebook widget

This widget is completely free. It provides comments indexing which is a significant benefit. Anyway, the fact that users outside Facebook cannot be authorized is undoubtedly a disadvantage.

Facebook comments plugin is available on Facebook for the developers web page. To add the widget you simply need to paste the generated code into your site.
Facebook comment plugin
Download and install one of the available plugins to activate Facebook comments in WordPress:
Facebook Widgets for WordPress


Comments widget is definitely great means for site promotion.

Widgets make it easier to get users authorized with their own social networks accounts. No need for visitors to go through long registrations and filling in forms.

These advantages altogether have a highly positive influence on the site's usability and behavior factors that significantly impact SEO-promotion.

This article is a part of Serpstat's Checklist tool
Checklist at Serpstat" title = "How to install a comments widget on the website 16261788318864" />
Checklist is a ready-to-do list that helps to keep reporting of the work progress on a specific project. The tool contains templates with an extensive list of project development parameters where you can also add your own items and plans.
Try Checklist now

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