How to create a subscription to website updates
How to create a subscription on your website
Make sure that the form of subscription to the newsletter is harmoniously combined with the design of the website, but at the same time, stand out against the general background, focusing on itself. The main condition that must be met is the availability of the subscription form for users: it should not be hidden in the internal sections of the site or hidden under banners.
By way of displaying the forms of subscriptions are divided into static, pop-up windows and widgets called by clicking. From a technical point of view, forms are classified into subscriptions without confirming of the e-mail address - Single Opt-in - and subscriptions with confirmation - Double Opt-in.
To maximize the conversion, you need to pay attention to finding the best form option and drawing up a selling text on it.
Static subscription form
There are various options for placing a subscription form to the news of your website:
- during promotions and special offers, place a large subscription form in the center of the main page. Formulate in the form of a profitable offer for your new subscribers:
- place the form in the side of the page to the left or to the right, for unobtrusive informing of your visitors about the possibility of a subscription. Avoid too concise offers to subscribe to your website, which do not provide information about the benefits of a subscription.
The user must understand what exactly he will receive by sending his data - discounts, promo code, regular newsletter. A simple call to subscribe will attract fewer visitors:
- add the "Subscribe to website" menu item in the top panel so that the interested user being in any section of the portal can subscribe at any time:
- the bottom of the page is another neutral place for the subscription form, which does not prevent the user from accessing the main content of the website. After reviewing all the contents of the page and making sure that the website is interesting for him, the visitor will be able to subscribe to updates.
Display the pop-up window for a few seconds after the user has accessed on your site. At the same time, make sure that the window is easy to close from different devices, otherwise most visitors can leave your website:
When choosing this type of subscription, use the <input type = "email"> field in the form to automatically check the entered data for compliance with the format of the email address. In order to have incorrect addresses in the database, it is preferable to use the Double opt-in subscription option.
What are push notifications
The user does not need to fill out the form and leave his data, after clicking "Allow" he will regularly receive Push-notifications from the website.
After confirming the permission, the user will receive Push notifications on behalf of the website in this format:
You can unsubscribe and block push notifications in your browser settings.
Configure Push Notifications
To write code, you need to create a project in Google Firebase in order to use Firebase Cloud Messaging as a message server. Then, the client and JS scripts are created to subscribe and send notifications from the server.
This article is a part of Serpstat's Checklist tool
|Try Checklist now|
Learn how to get the most out of Serpstat
Want to get a personal demo, trial period or bunch of successful use cases?
Send a request and our expert will contact you ;)
Cases, lifehacks, researches and useful articles
Don’t you have time to follow the news? No worries!
Our editor Stacy will choose articles that will definitely help you with your work. Join our cozy community :)