|SEO||– 8 min read –||November 9, 2018|
A Step-By-Step Guide To Revealing Your Niche Ranking Factors
Start by analyzing what kind of sites and URLs are appearing in your SERPs
For instance, that's what kind of pages users see for a search query "SEO services":
Another factor that can be revealed straight from the SERP is the presence of an exact matching keyword in the on-page elements: title, meta description, and URL-address.
Doing this might be problematic for an extensive keyword set, yet it's still worth a shot on a small set of your most relevant keywords.
And if you're optimizing for various locations, it might get even more time-consuming. In this case, you'll need a tool that can show your search engine results in multiple locations, for example, this one. It can show you a live SERP for any keyword in any specific location on a mobile or a desktop device, plus it's 100% free.
Check your competition in terms of site speed and mobile friendliness
Once again, user comfort is a priority. So, regardless of what factors are important in your niche, such universal characteristics will always matter.
There are many tools out there that allow to quickly check any page speed: e.g., Google Page Speed and GTMetrix.
And here's what GTMetrix reports about the Moz.com blog post that ranks on the second position:
Bottom line, after revealing how well these pages are performing in terms of loading speed and mobile-friendliness, you'll have an idea about how important these two factors are in your niche and whether you need to allocate more resources to optimize it on your website.
Reviewing how sites are acquiring traffic and users on site behavior
Roughly speaking, direct traffic is when the users type in the domain's name in the URL field. Users do so when they are already familiar with the domain's name, that is, it has a strong established brand. It is not carved in stone, and in some niches (especially the new ones, like cryptocurrency) you'll find out that other traffic sources are bringing more users on board.
SimilarWeb is the best tool to understand traffic channels for any site. It also shows how users are interacting with the site's content. For example, rankpay.com attracts 3 times more traffic from search than from direct visits:
Okay, now I have this data, what do I do next?
The next step is to determine what your "blue ocean" is. If backlinks are your main ranking factor, you'll need to use it to its full potential.
- Interlink various pages of your site so that the link juice can flow from one page to another
- Target lower volume keywords so that you don't have to compete with the huge brands with thousands of backlinks
If user metrics are your main factor, then you'll need to improve your site's UX including its loading speed. The more convenient your site is for the users, the longer they stay, so the bigger will be your advantage in the SERPs.