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User Guide

PPC keywords tool lists all paid keywords that contain the researched query, along with ad copies which come up in paid search for the listed keywords.

PPC Keyword Tool Metrics

Pos - ad’s position for the keyword

Volume - the keyword’s average monthly search volume

CPC - the keyword’s cost-per-click

Competition - the level of competition on the keyword

Advert - the add copy shown up for the keyword  

If any additional elements appear in the search results for the keyword, you’ll see small icons next to the keywords. You can find out their meaning by hovering the over the icon, or you can look up for the icon's meaning in Filters.

Filtering and Sorting Keywords

The returned list of paid keywords can be sorted by:

  • search volume in Google Adwords;
  • domain position for a keyword;
  • competition level;
  • cost per click;
  • presence of toponyms;
  • presence or absence of specific words in a keyword;
  • number of words in the keyword.

PPC Keywords Data Export

  You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.

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