Keywords report returns all paid search queries associated with your seed keyword along with ads displayed for them.
Advert (1) — an ad that comes up for a keyword in paid search;
Keyword (2) — a search query for which an ad is displayed;
Position (3) — the position of an ad in paid search results;
Volume (4) — keyword's monthly search volume;
CPC (5) — keyword's cost per click;
Competition (6) — level of competition on a keyword in paid search.