Keywords tool lists all paid keywords that contain the researched query, along with ad copies which come up in paid search for the listed keywords.
Pos - ad’s position for the keyword
Volume - the keyword’s average monthly search volume
CPC - the keyword’s cost-per-click
Competition - the level of competition on the keyword
Advert - the add copy shown up for the keyword
If any additional elements appear in the search results for the keyword, you’ll see small icons next to the keywords. You can find out their meaning by hovering the over the icon, or you can look up for the icon's meaning in Filters.
Filtering and Sorting
The returned list of keywords can be sorted by:
- search volume in Google Adwords;
- domain position for a keyword;
- competition level;
- cost per click;
- presence of toponyms;
- presence or absence of specific words in a keyword;
- number of words in the keyword.
You can export the list of competitors in one of the seven supported formats: CSV Open Office, CSV Microsoft Excel, XLS Microsoft Excel, XLSX Microsoft Excel, Google Docs, PDF, or TXT.