Mutual Influence Of SEO And PPC: How To Correctly Distribute Channels To Attract Traffic [Infographic]
It depends on a whole lot of various factors. To choose which strategy to use, you need to know the pros and cons of SEO and PPC and how they can work jointly to boost your business growth. In this guide, we'll dive deep into each of these tactics and help you to decide which channel is right for you.
What is SEO?
The reason for throat cut competition among the website owners for SEO is obvious. SEO is the only marketing channel where you don't need to pay for any lead generation, clicks, or even sales. Rest all the channels such as SMM, PPC, email marketing, banner ads, and sponsored ads need huge and consistent investment.
What is PPC?
Developing excellent organic visibility and ranking on SERPs through SEO takes a lot of time. If your competition is high, then it may take years to overrank your competitor. And there is no guarantee that you will overrank even after spending huge money, resources, and time.
Here, the role of PPC becomes super important. You can create PPC in a day and can see the results immediately.
Moreover, you have very tight control over the budget, audience, interest, and demographic features. You can run A/B testing for your paid campaigns with different landing pages and CTAs.
Pros and cons of SEO
Pros and cons of PPC
Growth strategy of SEO
Growth strategy of PPC
- Search Ads in the form of text that usually on Google and Bing
- Shopping Ads
- Display Ads
- Gmail Ads
- YouTube Ads
Things to keep in mind before running PPC ads
How is the success of a business incomplete without SEO and PPC?
More than 52% of the searches on the search engines are done through SEO only. And the quality of traffic and leads are much more qualified than other marketing channels. Therefore, if you have a high authority website and dominate in your industry where your site is ranking almost for major keywords, you also need not spend much on PPC.
If you want robust brand visibility and a 24/7 presence on the search engines where you can establish your business's authority, trust, and effectiveness, then always choose SEO.
Suppose your business is hyperlocal such as a restaurant, saloon, bar, hotel, pub, pet care, hospital. In that case, you can do a profitable company with a mix of a robust local SEO approach and a small investment in social media marketing. You need not spend more on PPC.
On the other hand, if you are a newbie and want quick results to sustain and scale your business in the market, choose PPC.
If your competition is very high and you are not driving sales from organic search results, go with PPC. Even on the occasion of any mega deals, or a new product launch, use PPC.
If you have entered the eCommerce business and your website is new, you can not overrank your competitors' search results like Amazon, eBay with the SEO. You have to run PPC ads.
The above mentioned quick points are just to give you an idea of SEO and PPC as a business nature. But the reality for most businesses is that without the integration of SEO and PPC, their marketing goals and strategies are insufficient.
As per the study of Statista, Amazon's biggest eCommerce website, whose SEO success is far away from its competitors, still spent $8 billion in 2018 and $11 billion in 2019 on TV and paid ads, and it keeps increasing.
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