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Organic keywords

The tool shows the number and position of keywords for which the analyzed domain is ranked in the top 100 Google and top 50 Yandex.
For each keyword, Serpstat displays the monthly frequency, traffic, cost per click for PPC, the level of competition in the PPC, the number of results in the SERP, and the URL to which the keyword itself leads.

Keywords 16261788629620

Keyword difficulty  — an assessment of the keyword competition level for promotion to the top 10 (at the moment the indicator is under development).
The position taken by the keyword. If there is a designation “New” next to it, then the domain wasn’t previously ranked within the top 100 Google or top 50 Yandex for this key. Red and green marks indicate changes in position dynamics.
Volume (average per month over the last year)  — how often users typed this key into a search.
Traffic  — approximate keyword traffic for the analyzed domain.
CPC —  cost per click is in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).
Results  — the number of results in the search results for this keyword.
URL  — the page where this key leads.

Report set up
Here are some more tips on how you can set up the report for your needs:
1. Columns can be sorted and rearranged by location and by sizes;

Keywords 16261788629620

2. To copy or send keywords to other tools, select the needed keywords on the page with checkboxes, then in the upper right corner there are buttons that will allow you to:
- copy necessary information to clipboard:

- send keywords to Rank tracker, Clustering or Batch Analysis (create new projects or add to the needed ones):

3. The settings will allow you to remove or add the necessary columns, the filter on the right to receive specific information and, of course, to export in various formats;

Keywords 16261788629621

4. The blue mark provides quick access to other reports.

Keywords 16261788629621

5. A pointer to the left of the domain / URL will take you to the site itself.

Competitors 16261788631991

6. With the quick filters you can filter the report by the desired parameters:



Most indicators in the columns are clickable, to see a detailed report  — click on the indicator.

* In the default report, the filter "Keywords with incorrect content  — does not contain" is applied, if you want to view all the results, the filter must be canceled.

Filters for the Domain analysis module

Filters are applied to keywords, when using “and” you will get keywords that meet the conditions of all filters, and when using "or", you will get keywords that meet the condition of at least one of the filters.
You can separate keywords in all filters using a comma or line break.

Filtering by various parameters and conditions is available in all Domain analysis reports.

The "Keywords" filter will show keywords containing certain words.
Filter conditions:

  • "Contains all (exact match)" keywords containing all added keywords in the exact word form in the filter.
    For example: by typing the keyword "discount amazon", the filter will show keywords containing "discount amazon" in this particular word form, and not "discounts amazon" or "amazons discount".
  • "Does not contain all (exact match)" – keywords do not contain all the keywords added to the filter in the exact word form.
  • "Contains one of (exact match)" – keywords contain one of the keywords added to the filter in the exact word form.
  • "Does not contain one of (exact match)" – keywords containing at least one of the keywords added to the filter will be excluded from the report.

  • "Contains all (broad match)" – keywords contain all the added keywords in the filter in various word forms.
    For example: by writing the keyword "sale", keywords containing variations of this word will be displayed in the report : "sales", "upsale" etc.
  • "Does not contain all (broad match)" – keywords do not contain any of the keywords added to the filter in any word form.
  • "Contains one of (broad match)"– keywords containing at least one of the keywords and their word forms added in the filter.
  • "Does not contain one of (broad match)" – all keywords that contain at least one of the added keywords in any word form will be excluded from the report.

The filter "Volume" will display a list of domain keywords with a certain volume. For example, keywords with a volume above 100.
Filter conditions:

  • "Equal" – result is equal to the specified number;
  • "Between" – result is in the range between "from" and "to" the specified numbers;
  • "Not equal" – result is not equal to the specified number;
  • "Greater than" – result is greater than the specified number;
  • "Greater than or equal" – result is greater than or equal to the specified number;
  • "Lower than" – result is lower than the specified number;
  • "Lower than or equal" – result is less than or equal to the specified number.

*These conditions are repeated for the following filters: "Position", "CPC", "Number of results", "Competition level", "Number of words in a keyword", "KW difficulty", "Traffic".

Filter "Position" will contain a list of domain keywords with a specific position. For example, keywords with positions from 1 to 10.
Filter "CPC" filter will contain a list of domain keywords with a certain CPC cost.
Filter "Number of results" will contain a list of domain keywords with a certain number of results in the search engine.
Filter "Competition level" filter will contain a list of domain keywords with a certain level of competition.
Filter "Number of words in the keyword" will contain a list of domain keywords with a certain number of words in the keyword.
Filter "KW difficulty" will contain a list of domain keywords with a certain keywords' difficulty.
Filter "Traffic" will contain a list of domain keywords with a certain traffic number. 

Filter "SERP features" will allow you to filter by the content of the SERP features.
Filter conditions:

  • "Contains all" – the report will contain only keywords for which the domain has been selected in the filter SERP features.
  • "Does not contain all" – the report will not contain keywords for which the domain has selected in the filter SERP features.

*These conditions are repeated for the following filters: "Filter toponyms", "Misspelled keywords", "Title", "Text".

Filter “Toponyms" will allow you to filter by toponyms.
Filter "Misspelled keywords" ​​will allow you to filter by keywords with incorrect spelling.
Filter "Title" will allow you to filter by the keywords in the title of the advertisement.
Filter "Text" will allow you to filter by the keywords in the text of an advertisement.

Filter "Position changed" will display a list of domain keywords with a certain position change.
Filter conditions:

  • "Position increased" the report will contain all the keywords for which a domain position has increased in comparison with the previous data update;
  • "Position decreased" the report will contain all the keywords for which the domain position has decreased, compared to the previous data update;
  • "New keywords"the report will contain only new keywords for the domain that were not in the report compared to the previous data update;
  • "Position has not changed" the report will contain keywords for which the domain position has not changed compared to the previous data update.

Filter "URL" allows you to filter by the keywords in the page address.
Filter conditions:

  • "Contains all" – the report will contain all URLs that contain keywords or the part of the URL from the filter.
  • "Does not contain all" – the report will not contain all URLs that contain keywords or the part of the URL from the filter.
  • "Start with" – the report will contain all URLs that start with the part of the URL added to the filter. You need to enter the whole word, half of a word, or the first letters will not work.


If you still have any questions, you can go to our FAQ, use cases or contact the tech support chat.
If you'd like to get advice on Serpstat's features, order your free 30-minute demo.

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