|Marketing||– 9 min read –||July 24, 2018|
10 Essential Popup Campaigns For eCommerce
Why popups matter
Intelligent popups work by monitoring the behavior of your visitors, and when their behavior indicates they are ready for some additional message, it will be displayed to them. The goal of a popup is to grab the attention of people and help them move forward in the decision-making process and away from leaving the website.
A well-timed popup gives you a second opportunity to connect with your visitors, effectively doubling your chances of converting them. Popups work well because they simplify the decision-making process and reduce anxiety for your visitors.
Popups can work like magic. But only if you use the right campaigns. If you're not keeping in mind your audience, your goal and your strategy while creating a popup, the chances of actually generating leads and customers from it are small.
Whether you're just setting up your website, or you just want to make the most of your existing one, using popups is a smart move. Here are 10 types of popup campaigns that you can start with.
Product recommendation popup
Product recommendation is also a great way for eCommerce stores to upsell. Providing bundled packages, add-ons and more that additional products your visitors are viewing will increase the average amount that each visitor purchases. This is a great way to increase your overall profitability in the long run.
Though typically people think about displaying product recommendation on product pages, you should actually use them throughout your website. Popups make it easy to display recommendations to only visitors who are interested enough in your products.
Check out how Three Drops of Life uses product recommendation on a popup.
Cart abandonment popup
The most frequent reason for cart abandonment is unexpected shipping costs. Providing an incentive to visitors who are about to leave your cart can improve your efforts.
Check out how Bullets2Bandages uses popups to reduce cart abandonment rate. They offer a free upgrade to Priority Mail.
Email list building popup
Here are a few reasons why email marketing is still effective - according to CampaignMonitor:
- 72% of people prefer receiving promotional emails, compared to 17% who prefer social media.
- A message is 5x more likely to be seen in email than via Facebook.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- 24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media.
- For every $1 spent, email marketing generates $38 in ROI.
Check out below how you can simply promote your newsletter subscription without offering any incentive.
Special offer popup
This is a very effective way to grab the attention of price-sensitive visitors. Here's a popup from Auragin that gives subscribers 10% off their first order.
Lucky wheel popup
The example below is a lucky wheel popup created by LayneCoffee.com. Not only they made capturing email fun and easier, but also they achieved a 25% conversion rate with this popup.
Using a feedback popup, you give your customers the opportunity to tell you how to improve your site. Companies that listen to their customers and make changes accordingly are constantly learning how to increase their sales.
Messenger list building popup
So, it's worth not only to build an email list, but also subscribe visitors to your Messenger list. In this way, later on, you can engage your subscribers through your Facebook messenger bot.
Messenger popups are also great because they have a one-click subscription form: visitors just tap on the CTA button and that's it. As a result, shoppers will get better and seamless subscription experience, especially mobile users.
With one or two eye-catching headlines and an appealing button, you can easily multiply your number of social media followers. Here's an example:
After-purchase offer popup
Artem the LinksHero
Nice article, Csaba!
I am actually curious to see that...especially given the current trend (from what I see) of popups slowly dying out.
Messenger list building popup is a cool idea. I heard very good results about it!
Do you, perhaps, have a favorite popup campaign you use most of the time?