Ria
Why are these displaying in $ and why is "texas car insurance" so expensive in the UK?
Igor Gorbenko
Our system is parsing price from AdWords in USD so we decided not to play with currency exchange rates. As for texas, it seems weird, but that's what AdWords API was showing at the moment.
Ria
That is odd. Seeing £15.84 as suggested bid "texas car insurance". Which still feels really high to me. "london car insurance" is a third of that bid!
"binary options broker review" also quite low at £21.14
Interestingly, when I enter "drug and alcohol rehab centers" along with English spelling "drug and alcohol rehab centers", it gives me your original "drug and alcohol rehab centers" but swaps out the English variation for "drug and alcohol rehabilitation centres" which has slightly higher suggested bid. Both around £50.
Interesting findings, thanks for sharing.
Deepika Singh
"what is mobile phone" is quite odd in this list.
Igor Gorbenko
which we thought was super weird. but it seems to be an extremely competitive keyword.
Igor Gorbenko
There was a major update in Google AdWords few days back, when they hid the search volumes and started showing ranges, prices seemed to drop as well. It's been more than a month since we parsed this data, so it's not a guide to plan a strategy on, just some ridiculous findings from adwords circa august 2016 :)
Ria
haha not planning a strategy based on this, don't worry. I sincerely hope that I haven't come across as if I'm attacking or picking holes in the data. Just thought it was interesting :)
Igor Gorbenko
No, not at all. This is why we're working on our databases, to pick up on these things :)
Eugene Lata
"katherine schwarzenegger" for $145 is more weird I guess, but noone is surprised about this keyword:) Any thoughts why?
Igor Gorbenko
everyone knows she's precious :D
Eugene Lata
Never heard about her before first seen this infographic. She is amazing lol
Tanasiychuk Maria
In some fair universe 'drug and alcohol rehab centers' should be cheaper than actual drugs and alcohol, or otherwise what`s even the point? :)
Gracious Store
Why is alcohol and drug rehab centers that expensive? are there so many such centers that competitions for customers is so high?
Igor Gorbenko
There's not so many of them, but I assume income there is off the hook. There were quite a few keywords from this niche in the top-500 results.
Debbie Discovers
Hi, nice work! What industry mapping is this based on?
Elena
We're glad you liked it ;)
