Serpstat’s Research: The War in Ukraine and Search
Sharing real life and vital problems, we can ask or get help, save lives or stop the evil. Besides entertaining information, the Internet spreads important facts and data regarding science, health, politics, etc. And the last one is an extra popular theme now. Even in the 21st century, war is the place to be.
Our team, as a team of Ukrainian SEO tool, wanted to investigate the search engine and understand how keyword trends were changing during the war between Russia and Ukraine. We checked what people from different countries searched before the war and now.
How The WWW’s content changed
The websites and news are full of facts and data, and since the 1st war day, people are willing to know more. And there are no doubts, just check search queries in the USA SE:
The queries in Ukraine: before the war — “daylight saving time”, “uncharted movie”, “yuval noah harari”, “normandy four meets”; after the war started — “shelling of an orphanage in Vorzel”, “firing of rockets in Kyiv”, “shelters”, “shelling of Kyiv 25 Feb”.
For a journalist, content marketer, editor who works for a news or niche publication, trending search terms are an endless stream of ideas for content that is trending at the moment. Collect trends and create "burning" content for your audience: articles, video reviews, or analytical materials on topics that your competitors have not yet covered.
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How the infowar impacts SERP
Let’s see what featured snippets appeared when searching “Ukraine”:
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