How to Use Quora to Attract More Clients

First off, as a growth hacking tool for SEO/PPC specialists and marketers, our first goal was to generate more conversion in registrations. Our primary strategy was strong content marketing which meant entering relevant topics and answering relevant questions. But before we proceed, let's kick off with some motivational figures:

As a part of our content marketing experiment, Quora resulted in almost three times higher registration rates than our initial set goal. So let's dive in.

Start with setting your profile. Remember that you're the official representative of your business, therefore, should look presentable. There's no need to set up fake accounts. Being real on Quora yields more profit and raise trust to your business.
You can make all necessary edits in your profile.

Concisely write who you are and what is your business. Put a clickable link to it.
You can see these 3 top-viewed writers in SEO topic (one am I, among 2 others) have short "about me" lines. I suggest you do the same.

Click on "Edit" button in "Knows About" section and enter your business-oriented topics. Representing our tool for SEO/PPC specialists, marketers and copywriters, it was only logical for me to enter topics like "SEO," "SEO Tools," "Marketing," "PPC,"etc. When you're done, edit bios for each topic. Say, "CEO at XXX.com" when you're participating in Content Marketing and "Sports enthusiast" in topics related to sports. It has to be true, mind, as no one would believe you unless you show real evidence and level of expertise.

Look at my bios here. Oh, and don't forget to add links to your business in bios where necessary.

When you do so, click on the topic to add description and your company's logo. There's also an option to request users to give reviews about your company.

Company page feed consists only of questions tagged with eponymous topics.
For example, questions that have "Serpstat" tag will be shown in company's feed.
Next thing is to add your company's About page. Make it short and compelling, this is no AngelList, and of course, add the link.

Keep a wary eye on competitors. On the upper-left side of the screen there're your Feeds, click on Edit button and add your competitors typing their brand names. Note that users can request your answers directly which will be shown in your notifications and in "Answer Requests" tab. And your "Drafts" will contain your unsubmitted answers so you won't have to write again if something happens (one of those cases when you start writing and, hey!, it's launch time).

Note: blue dots indicate that new question(s) is added to the topic.

Enter popular questions even if they already have many answers or were posted long ago. People often use Quora to generate ideas and they are more than eager to read popular questions' threads. Quora algorithm is unclear and you can stumble upon such question just roaming in topics.

See how number of views correlate with the number of followers of the question

Don't just chase after newly posed question to be the first to answer. Not all questions are good or even save to give answer to. If a question needs editing and looks spammy you just leave it be. Quora policy on spam is strict and concerns answers to such questions as well.

Note: numbers of views for such questions are low, so you don't have to worry about missed opportunities. Stay safe.

Aim for long answers. We all trust something that looks trustworthy. Short answers make people think that you know nothing.
Most viewed, upvoted and commented answers have one general trait - they are detailed and well-structured. Something like this:

We've come to the last and most important part. Measurements.
First, you can check your stats clicking on your profile pic. It shows your performance: number of views, upvotes and shares you received. Always check your most successful answers to give better ones. Here you can check your performance for the past 7 days, month, 3 months, or for all time.

Track your progress. Start some type of document where you will regularly fill your KPIs. Your Key performance indicators on Quora:

1) Number of views;
2) Profile Rank for topic;
3) Number of Upvotes.

Use this info to correlate your progress with your activity.