How To Create An Efficient Advertising Banner
One of the main pros of this ad type is the high efficiency/cost ratio. All businesses, even billion-revenue top companies, use banners. This article deals with creating an efficient advertising banner.
Arising from this, there are three main requirements for banner design:
As this advertising element has been used for a long time, there are some standard banner sizes. Mainly one of the standard typical sizes is used.
Above you can see an example of pretty good design. The upper banner part includes the product image, the animation shows the offer and the lower part is the call to action. Surely, the banner will not be confused with a mere picture and its clickability can be also seen.
This banner is not suitable for smartphones.
Use of pop-ups guarantees that the visitor will pay attention to the advertising banner. They are used: for showing very important information (e.g., current discounts and promo campaigns):
There is a middle ground - an unobtrusive notification about a discount or promo campaign.
You can set up its impression depending on the:
- device used for visiting the website (mobile or PC);
- time (e.g., show at the end of the month only;
- page scroll (e.g., the pop-up appears after scrolling 50% of the page);
- visitor's action (e.g., when opening a page of the certain category on an online store website).
There is no need to involve a programmer for using pop-ups. Plerdy offers a designer for adding the intelligent forms to the website yourself.
When visiting Aliexpress home page you see a banner with a last-minute offer:
Successful companies use these elements in advertising in two ways:
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