How To Create A Perfect Newsletter And Get 60% Open Rate: Asking Experts
In this post, experts will tell you about ways to encourage non-active users, fight spam, and share useful hacks.
Format: what newsletter types exist and what they serve for
Design: how should the newsletter look like
The subject should be understandable and inform the reader about the content. Also avoid traditional spam words like "cheap", "free", "last chance" etc. Also, you should alternate the subject lines so they won't bore your readers. "The best blog articles of September" is dull and only worsen the open rate. It is essential to motivate the subscriber to open your letter. This motivation can be achieved in different ways: through scarcity/by curiosity/through personalization and emojis.
Our survey has shown that the majority of editors like to use emojis in the subject line or in the body of the newsletter.
- formal greeting (Dear Sir/Dear Mrs)
- first name and last name
- only last name
- with an impersonal welcome (hello!)
Most newsletter editors use personalized greetings when their subscribers are segmented. Nevertheless, be careful! If you're not sure that the recipient names are displayed correctly in your newsletter tool, avoid using names in the e-mail.
- GIF animations
- image carousels
- contests, etc.
Nevertheless, be careful because these elements can extend the loading time or can be displayed incorrectly. Therefore, check if GIFs and other creative elements look good statically and are informative.
Mobile optimized newsletters
Spam: how do you avoid it?
Perfect newsletter: experts' opinion
1. What services to use to send newsletters
2. How often they send them
3. How to personalize e-mails
4. How to encourage inactive users
5. How to fight spam
6. How to track analytics
They also shared some useful advice, so keep reading!
What service do you use to send newsletters?
How often do you send your newsletters?
What types of newsletters do you use?
Do you personalize your emails? How?
How do you track analytics?
How do you encourage users who are not active?
What are your average open rate and click rate?
How do you fight spam? How to avoid being added to spam?
Share some useful lifehacks or give your advice
Summary: checklist of a successful newsletter
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Cases, lifehacks, researches and useful articles
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