Serpstat Research: Quarterly Index Of Site Visibility [Infographic]
How was the research carried out?
- Air tickets
- Real Estate
- General Merch
To identify the leaders of the niche, we collected 10,000 keywords for each topic and reviewed the results of Google search. Brand queries were not included in the analysis. To determine which domains are at the top of the market for the most important niches, we used the Serpstat Rank Tracker tool.
We compared domains by visibility, traffic, and the number of keywords. Domains in all selected niches were compared with their direct competitors in the mobile and desktop search. This gave us a bright overview of the competition level.
Domains such as Wikipedia or Youtube have a huge number of keywords in various fields and occupy leading positions in several niches, therefore we excluded them from the research. On the other hand, we believe that sites like Amazon or Ebay, which are hypermarkets, should be displayed in all niches. We believe that it's important to compare the visibility of market leaders with such giants to assess the current level of competition. We also analyzed the General Merch niche to show the visibility and traffic of the domains compared.
The results of the study are presented for desktop and mobile search in the infographics below.
Air tickets trends
Real estate trends
General merch trends
What did we include?
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