SEO

Do you often come across articles on how to build a semantic core? The answer is most likely "yes." But unfortunately, editors usually write about the process itself and disregard the result. We wrote a full-fledged article on how to collect the semantic core.

Clustering is necessary to create the semantic core or organic site structure. Clustering can be done manually or by using different platforms and algorithms. Serpstat's clustering algorithms are based on machine learning principles. Find out how to apply them.

In this article, we are exploring the benefits of having your own SEO team, the hierarchy of an SEO team and 5 steps of forming a successful in-house SEO team.

Creating high-quality content and making technical optimizations is merely one piece of the SEO puzzle, there's also one of the most challenging parts: off-page SEO. Without an effective off-page strategy, sites are likely to be buried down the SERPs, creating a no-traffic-no-sales case for a business. In this article we are discussing all the basics you need to know.

It happens very often that SEO specialists or teams come to a point when the service they use no longer satisfies their needs, and switching to a new one endangers the data used and requires the rebuilding of all the processes.