How-to

A website's keyword list should be flexible and change depending on user behavior, competitor analysis, and search engine algorithm updates. Contextual advertising allows a webmaster to get data for an effective analysis of the keyword list.

Keyword research is one of the main SEO tasks, as the website's visibility in the search results and its traffic depend on the effectiveness of the keyword selection and distribution. In this post, we will go over the basics of how to collect, cluster, and distribute keywords on your website.

Error 404 means that the web page is not available at the entered address. Over time, the search engine dropping such pages out from the index. To avoid this, you should purposefully track 404 errors in special reports in Google Analytics and Google Tag Manager.

Robots.txt is a document with the TXT extension which contains recommendations for robots of various search engines, and this document is located in the root folder of your web resource.

Analysis of external links helps to determine the effectiveness and quality of external promotion. If somebody clicks on links from external resources and visits your site, the search engine sees this and gives the link a great value.