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SEO 4 min read July 27, 2023

Barbie Power: Exploring the Impact of Barbie Movie on Society and Search Trends

Barbie Power: Exploring the Impact of Barbie Movies on Society and Search Trends
Kateryna Hordiienko
Kateryna Hordiienko
Research Editor at Serpstat

Barbie, manufactured by American toy company Mattel, will celebrate her 65th birthday in the real world. The recent movie has brought this doll back to the trending topics, and its success can be attributed in part to excellent marketing that deserves an A+ score. Let’s closely research several aspects that influenced search and instant content development.

Part 1: Barbie Movie and Marketing

The marketing team behind the Barbie movie has a keen understanding of the importance of crafting captivating content that can capture the interest of its viewers and potentially become viral.

The film’s marketing campaign was massive and included pink billboards with only the film’s release date in cities, news on the world's deficiency of specific pink-tone paints, a pink Barbie DreamHouse in Malibu that superfans could rent on Airbnb, and hundreds of AR performances.

In addition to traditional advertising methods, the film secured numerous brand deals for Barbie film-branded merchandise.

Barbie film-branded merchandise

A fan-made crossover event, “Barbenheimer,” was also a huge part of it. According to the executive VP of worldwide programming, over 20,000 tickets have been sold at AMC Theaters to see Barbie and Oppenheimer on the same day.


Part 2: Barbie’s Search Marketing

A Barbie Easter Egg feature has been unveiled by Google ahead of the release. These Easter Eggs can be found on the search queries of "Greta Gerwig," "Margot Robbie," and "Ryan Gosling."

Google's Easter Eggs feature

If you're unfamiliar with Google's Easter Eggs feature, it has been previously released for popular movies like Batman, TV shows like Friends, and video game series like The Last of Us.

Google's Easter Eggs featureGoogle's Easter Eggs feature

The pink purse next to the Knowledge Graph for “legally blonde”

The pink purse next to the Knowledge Graph for “legally blonde”

Easter eggs for Phoebe Buffay for the 25th anniversary of the TV series Friends

Easter eggs for Phoebe Buffay for the 25th anniversary of the TV series Friends

DVD screensaver Easter Eggs

Gif image

Discovering Easter eggs on Google can benefit search marketing efforts by generating excitement and increasing traffic to the search engine. When users come across an Easter egg, they may share it with their friends and on social media, leading to a larger user base for Google searches. Moreover, Easter eggs can enhance the search experience and make it more engaging, encouraging users to keep using Google.

Part 3: Barbie Trending Searches: Breathtaking Dynamic

To cover this factor, we have created an infographic using Serpstat’s Search Volume Crawling Service, Trending keywords, and Keyword research:

Barbie Trending Searches

Barbie movies have triggered various trending and essential topics, making them a top-notch subject for content creators.

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Gain access to powerful tools like Trending keywords, Keywords Batch analysis, and Related keywords, all in one platform. 

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In an unexpected turn, the marketing team behind the Barbie movie franchise has proven to be a source of valuable lessons. Through their innovative approach, we have learned more about search marketing, content marketing, and trending viral techniques. Though initially geared toward the movie industry, these strategies hold potential for numerous other companies as well. Embracing these lessons could be venturesome but undoubtedly beneficial in reaching wider audiences and maximizing brand impact.

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