|Marketing||– 6 min read|
5 Simple Tips To Increase Dwell Time (And Why It Matters)
This is the same concept with search engines. Google has stated that their goal is to "provide you with the most useful and relevant information." But how does it understand and rate relevance and usefulness? One factor, out of many, seems to be "dwell time" and its different components.
What is dwell time?
Google is constantly comparing these metrics and deciding where to place a given result based on them. For example, if 100% of searchers bounce from a site within seconds of visiting it, while other results are garnering minutes of engagement and time on site, it would only make sense that they rank better than the other search result.
Tips to increase dwell time
Create a CTA at the end of every page/post
Include relevant links
Create custom visuals or tools
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