3 Successful Holiday Marketing Campaigns To Take Lessons From
Coca-Cola: emotional branding
Coca-Cola brings a Christmas truck tour with Holidays are Coming campaign every year, since the last eight years. The truck tour takes place across the UK, and the fans are allowed to snap their selfies in front of the truck.
Starbucks: personalizing products
This year's cups have four different designs. There's a red cup too, but in a different way.
HotelTonight: being different
HotelTonight's marketing campaign had been widespread across social media platforms as well. In 2016, followers were asked to share their worst or funniest holiday family stories or experiences on social media and get a chance to win HotelTonight credits.
The competition is heating up, and your holiday marketing campaign has to be different to survive the competition. You can take away valuable tips and insights from the above examples to fuel your own marketing campaign in the holiday season. By avoiding to be a part of the clatter and connecting your audience through emotions and experience, you have better chances of success.
With a proper strategic plan, you can develop a stronger relationship with your audience and use the holiday season to your maximum advantage!
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