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This is the right place to land if you’d like to discover more about Serpstat’s features and how they can help you in improving your overall SEO and PPC performance. Let’s dive right in!
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- How to find out pages that your competitor promotes in paid search?
- How to discover your competitor ads?
- How to find gaps in your paid search campaigns?
- How to collect a comprehensive pool of keywords for advertising campaigns?
- How to steal your competition branded search traffic ?
- How to choose final URLs with compelling content on your blog?
- How to discover paid keywords of your competitor?
- How to learn about your competitors in paid search and discover their paid keywords you might have missed?
Enter your competitor domain name into the search bar on Serpstat, go to PPC Research / Keywords and click Export. The file contains keywords, ads
For example, the ads lead to category pages - this suggests the advertiser is promoting either all product categories or only the top ones, which can be revealed through further research. You might want to create similar ads campaigns for category pages, or launch ads for specific items/services.
Enter your competitor domain name into the search bar on Serpstat, go to PPC Research / Ads and click Export. The report contains ads titles and descriptions among other stats. The data will help you learn about product items or services promoted by your competitor. You might want to use competitor ads headlines and descriptions as a baseline for your ads.
Enter your domain name into the search bar on Serpstat, click Search and browse to PPC Research / Domain vs Domain. Enter one or two competitor domains into the corresponding fields (or select from the suggested competitors) and click Compare. The diagram displays
Enter a generic keyword related to your offerings into the search bar on Serpstat, - for example, “laptop”.
Browse to Keyword Research and export the following reports:
SEO Research / Keyword Selection
SEO Research / Cluster Research
SEO Research / Search Suggestions
Put all exported keywords into one file and remove duplicates and unrelated keywords. The resulting keyword list can be split up into campaigns and ad groups.
Enter your competitor branded keyword into the search bar on Serpstat, for
Enter your domain name into the search bar on Serpstat and go to SEO Research / Top Pages.
Change the address to your blog category URL ( https://domain.com/blog/) and select URL Prefix. The report presents all pages on your blog that are ranking for at least one keyword in
Another way to find engaging content is to analyze the number of backlinks earned by blog entries. Enter your domain name into the search bar on Serpstat, click Search and go to Backlink Analysis / Top Pages. The report shows the number of domains and pages referring to your pages. You might want to export the report for the convenience of analysis.
The number of keywords, social
Enter your domain name into the search bar on Serpstat, click Search and go to PPC Research / Competitors. The reports
The data under Missing Keywords field presents unique paid keywords of your competitor that you might have missed
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