Keywords in PPC
Ads — the number of ads that shows the domain for a given key
Pages — the number of landing pages that ads for this key lead to.
Difficulty — an assessment of the competition level for a keyword for promotion to the top 10 (at the moment the indicator is under development).
The position taken by the keyword. If there is a designation “New” next to it, then the domain was not previously ranked within the top 100 Google or top 50 Yandex for this key. Red and green indicators show a change in position dynamics.
Frequency (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).
Use case: find out the competitor's budget collecting the keywords.
When creating a new website or promoting your own, you may face the question of the budget for launching ads. To estimate costs, you can analyze a competitor's domain and understand what budget it has for advertising, and also see CPC (cost per click, USD) for keywords.
To collect keywords in a context with a specific cost, you can apply the "Cost" filter and specify the required parameters. This way you will not go beyond your budget.
* In the default report, the filter "Keywords with incorrect content — does not contain" is applied, if you want to view all the results, the filter must be canceled.