Get access to 30+ marketing and SEO tools. analyze competitors, keywords, and backlinks for free..
Sign in Sign Up

We use cookies to make Serpstat better. By clicking "Accept cookies", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Learn more

Keywords in PPC

The tool shows the number and position of keywords for which the analyzed domain advertises in Google or Yandex.

Keywords 16261788656595

Ads — the number of ads that shows the domain for a given key
Pages — the number of landing pages that ads for this key lead to.
Difficulty — an assessment of the competition level for a keyword for promotion to the top 10 (at the moment the indicator is under development).
The position taken by the keyword. If there is a designation “New” next to it, then the domain was not previously ranked within the top 100 Google or top 50 Yandex for this key. Red and green indicators show a change in position dynamics.
Frequency (average per month over the last year) — how often users typed this key into a search.
CPC — cost per click in USD.
Competition will show how difficult it will be to promote a given keyword in PPC (max. 100%).

Use case: find out the competitor's budget collecting the keywords.
When creating a new website or promoting your own, you may face the question of the budget for launching ads. To estimate costs, you can analyze a competitor's domain and understand what budget it has for advertising, and also see CPC (cost per click, USD) for keywords.
To collect keywords in a context with a specific cost, you can apply the "Cost" filter and specify the required parameters. This way you will not go beyond your budget.

Report set up
Here are some tips on how you can set up the report for your needs:
1. Columns can be sorted and rearranged by location and by sizes;

Keywords 16261788656595

2. In the upper right corner, there is a button that will allow you to copy the necessary information by selecting the keywords, checkboxes will help with this;

Keywords 16261788656595

3. The blue mark provides quick access to other reports;

Keywords 16261788656595

4. Most indicators in the columns are clickable, to see a detailed report click on the indicator;
5. Export is available in 5 different formats with a partial export option.

Keywords 16261788656595

* In the default report, the filter "Keywords with incorrect content — does not contain" is applied, if you want to view all the results, the filter must be canceled.

Share this article with your friends

Sign In Free Sign Up

You’ve reached your query limit.

Or email
Forgot password?
Or email
Back To Login

Don’t worry! Just fill in your email and we’ll send over your password.

Are you sure?


To complete your registration you need to enter your phone number


We sent confirmation code to your phone number

Your phone Resend code Queries left

Something went wrong.

Contact our support team
Or confirm the registration using the Telegram bot Follow this link
Please pick the project to work on

Introducing Serpstat

Find out about the main features of the service in a convenient way for you!

Please send a request, and our specialist will offer you education options: a personal demonstration, a trial period, or materials for self-study and increasing expertise — everything for a comfortable start to work with Serpstat.




We are glad of your comment
I agree to Serpstat`s Privacy Policy.
Upgrade your plan

Upgrade your plan

Export is not available for your account. Please upgrade to Lite or higher to get access to the tool. Learn more

Sign Up Free

Thank you, we have saved your new mailing settings.

View Editing


You have run out of limits

You have reached the limit for the number of created projects. You cannot create new projects unless you increase the limits or delete existing projects.

I want more limits
Open support chat