Who is an SMM specialist and what do they do
- you can become an SMM specialist in a large company;
- you can be hired by a digital agency;
- you can run freelance projects.
Let's figure out what the work of an SMM specialist is, what their responsibilities and skills can be.
Why working in SMM is the hottest new trend
The primary goal of social media is to be a platform for communication and association of people, but not a place for online trading. Therefore, when we started to notice the first advertising on Instagram, it seemed something outstanding. Dozens of stores that massively started to follow us looked very funny. It would seem that this was nonsense because we use social media for the sake of relaxation and communication.
However, marketing innovations have turned social media into a huge platform for selling goods and providing services.
These brands attracted users by product photos in their original appearance with natural captions. Such profiles have become trendsetters in terms of the principles of advertising through social media. More and more business owners have appreciated that SMM cannot be ignored for marketing purposes, one must either take it on their own or hire a specially trained person. But no one taught this at the university.
So there appeared hundreds of online and offline courses that in a couple of months will help you master the contemporary profession. It seemed to one part of the people that this profession was too simple to master, and they would be right.
They would be right if they themselves were active users of social media.
The list of business tasks that SMM solves will help us to figure this out:
- increasing brand awareness;
- acquiring the target audience and lead generation;
- informational customer support, processing negative feedback;
- supporting customer loyalty towards the brand.
These global tasks have identified key areas in the work of the SMM specialists.
Focus areas of an SMM specialist
Now let's go through each of the SMM areas in detail and find out which set of skills is required for this position and how to gain experience in this niche.
SMM of brand social media
SММ in an online store
SММ targeted advertising specialist
SММ expert specializing in chatbots
What an SMM specialist should be able to do
- knowledge of the features of social media, their audiences, and technologies;
- an ability to create interesting and creative content that will appeal to the target audience;
- the ability to use advertising tools offered by social media;
- knowledge of automation tools in social media and messengers;
- knowledge of special instruments that allow you to analyze the effectiveness of advertising campaigns;
- experience in managing groups and pages on different social media.
How to quickly gain the first experience in the profession of SMM
With the help of advertising, you will be able to help people to learn about the goods and services they are interested in, help your friends to promote their personal businesses and gain valuable experience.
It is also important for employment in SMM that you keep your personal social media profiles in order. Especially if you are applying for the job of a specialist who will manage the brand's social media pages. Like it or not, you have to start with yourself.
The most important advice: do not tackle everything at once; decide which SMM specialist you would like to become.
Even if you want to eventually become a universal SMM Jedi, in the beginning it is better to choose one niche and develop in it and then acquire new skills.
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