8 Facebook Marketing Strategies To Improve ROI
Start by determining what your goals are
The best approach is first to define what your goals are. You should be able to lay out what you want to achieve. Among the most common Facebook marketing goals are increasing brand awareness, engaging your customers, and improving conversion. With your intended goals in mind, you will be able to craft strategies that are designed to realize these goals.
Target the right audience
Work on the engagement with your audience
Some of the best ways to do this are by coming up with interesting content, by holding games, by using videos, and many more. The key is to appeal to their interest.
Experiment with Facebook's different ad types
- Video Ads — a highly engaging, and very straightforward ad type that makes use of videos instead of images and texts.
- Carousel Ads — A series of a maximum of ten ads where you can feature multiple products.
- Link Click Ads — Ads that send your audience to a dedicated landing page on your website
- Facebook Lead Ads — Ads that require filling up forms to include the user as a prospect.
Come up with a strong conversion funnel
It starts with attracting total strangers, then turning them into prospects. With the right strategies, you will then be able to turn these prospects into leads. Finally, with the right push, you will then be able to transform them into customers. But if you did even better, you will be able to convert them into promoters of your products. Each step of the way requires the execution of great Facebook ads to help them move into the next level.
Test your ads to get better results
Organize an Instagram campaign
The image above is an example of an Instagram ad of VSCO, a mobile photo editor app. You can create Instagram ads by using Facebook Business Manager's Power Editor. Locate the "Create Ad" button to start making an ad. Then, lay out the foundation for your ad and campaign with the basics — campaign name, campaign objective, buying type.
Analyze and study your results
Doing this equips you with the knowledge and the experience to come up with better campaigns in the future. And with this in mind, it is vital that you really do take the effort to track the performance of all your campaigns.
To maximize the effectiveness of your campaigns, the strategies above can help you.
Again, there's a huge potential that marketing on Facebook can bring to your business. But this only worth it if you are able to come up with an effective campaign. Following the tips above, there is no reason why you would not be able to achieve positive results.
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