What are natural links and crowd marketing
What is backlinking
This promotion tool can only be effectively used if applied properly. It allows achieving the following targets:
- increase in the demand and the popularity of a certain product;
- improvement in brand recognition and public attitude toward a product or a service;
- link mass building that leads to the promoted page or website;
- enhancing site traffic;
- spreading information among the wide audience;
- thinning out the list of sources that lead to the site.
Thus, natural links are implied on forums and other open question & answer platforms and lead to the promoted website. According to the statistics, the outreach of this advertisement tool has notably increased in 2019.
It is essential to create a highly positive image of a brand or a site on the Internet; public opinion about the promoted product should be loyal.
Who can profit from crowd marketing
Who cannot benefit from crowd marketin
What kinds of resources are suitable for natural links building
For example, imagine that you own a shop that sells equipment and tools for beauty salons. You need to find a forum that is used for professional discussions. Choose a discussion thread that includes questions concerning necessary stuff for work and advice on the places to buy it. You may prefer to either leave a comment or to write a post and mention the promoted brand.
Right platform types for hidden advertising
- Relevant forums;
- comment strings on popular forums;
- social networks;
- Q&A services like Google Community, Quora;
- online reference-books and thematic aggregators.
The general advantages of these platforms are their high traffic and active discussions. The disadvantage is veiled in the risk of comment-blocking that is especially relevant for messages that contain links. Moreover, the implied link may not be indexed by search systems, like on the Quora site.
It is highly important to feel the borderlands between advertising, useful discussion, and direct spam. The fundamental of crowd-marketing is creating a helpful answer and providing active discussion support.
Who carries out crowd marketing services
Which is better: outsource or insource
Developing an internal marketing department means additional expenses for its maintenance. Newbies should be trained, and qualified specialists demand higher wages. Managing this work on your own is possible still complicated provided that there should be a clear plan and a big number of implied backlinks.
Where to get the expert help
- Backlink stocks that allow you to purchase the required quantity of links monthly;
- freelancers who maintain forum discussions and add comments and feedback on various platforms;
- a new staff member whose activity will be focused on backlink checking;
- crowd-marketing services like Serpstat that search for suitable sources for backlinking used by competitor companies and identifying key phrases.
Creating a sub-department of marketing makes sense if you deal with a complicated niche; training an outside expert and introducing product details and peculiarities to the new person is hardly possible.
How to evaluate the effectiveness of crowd-marketing
- traffic enhancement;
- the growth of product popularity and demand;
- position increase in search results.
Posting on outer resources, you should mind their traffic ranking, the contents of included messages, and the way of link implementation. Hidden advertisements should look natural. It is a good idea to use the help of advanced accounts owners who have already established status on a certain forum.
Crowd marketing should not be considered to be means of link profile optimization. It is more about enhancing the company image and increase brand recognition.
It is possible to purchase backlinks from specialized stocks or to order them from outer specialists. Companies that sell sophisticated products or services should make-up a sub-department or train an employee to imply natural links on forums and suitable Web resources. The effect can be expected at least in a month.
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