Specialists often argue what KPIs are most important for link building. Many optimizers measure the number of new links. However, this approach is already outdated. Search engines favor quality over quantity.
Therefore, among the most important KPIs is the domain rating of link donors. It shows the authority of the site from the point of view of search algorithms. The higher this indicator, the greater the value of the link for the promotion of the site.
Serpstat analyzes the links of the site and sorts donors by authority level. In addition, the platform allows you to compare the effectiveness of link building with competitors and get valuable insights, including finding sites for publication not yet covered by the optimization strategy.
9. Key Technical Metrics
Key technical metrics are present in free SEO traffic tracker tools. The most popular services in this category is Google Search Console and Google Page Insights. However, specialized marketing platforms do not just track these metrics — they provide tips on how to improve the condition of the site. Using them, you can gradually enhance web traffic and attract more visitors.
It is important to realize that good values of key technical metrics do not guarantee that a site will reach the top. If these metrics meet the standards, the page gets to search results. Therefore, in terms of the most important KPIs, such indicators as the volume of organic traffic, clickability, and conversions are prioritized.
10. The overall health of the website
If you know what SEO effectiveness is, you realize that a flawless website is a prerequisite for getting to the top of search engines. Errors like broken links, missing images, and improperly filled meta tags raise suspicion. They serve as a kind of negative KPI for SEO. If their number becomes too high, search engines forcibly reduce the rank of the site and, in some cases, even stop its indexing.
The answer to how to evaluate SEO in terms of proper website performance will be specialized audit tools. They evaluate web resources by hundreds of parameters, calculating an integral health indicator. The latter is among the most important SEO KPIs to track. In Serpstat this indicator is called Serpstat Domain Optimization Score (SDO).
Many audit platforms do not just monitor issues. They group errors by importance, make work plans for the near future, and give advice on how to eliminate flaws.
To succeed, you must make SEO an ongoing process. It should consider the development of the overall market, the preferences of the target audience, and the level of competition. Therefore, you should track KPI in a dynamic rather than static manner.
The best answer to how to evaluate SEO will be the indicators of organic traffic volume, conversion, and click-through rate. To get detailed statistics, you should add to them the site's visibility in search, the quality of backlink referring websites, and ranks for specific keywords. Don't forget that technical criteria are important for tracking results — the overall website health, the number of indexed pages, etc.
It's important to calculate metrics and relate them to the real state of affairs. Therefore, the best SEO KPIs will provide enough information to make management decisions. Don't be afraid to experiment and go outside the box. Some figures fairly reveal their true potential, others — in comparison with competitors, and the rest — in dynamics.
But the key tip is to look for the key metrics that fit the nature of your business. Don't stop at the above metrics — expand the list using your experience, expertise, and market knowledge.
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