How to analyze the seasonality of business with Google
Why you need to analyze the market seasonality
At the beginning of building a business, people normally start by estimating demand. As the business grows, they turn to demand planning. Thus, you are able to reduce advertising expenses. It is obvious that you should conduct an analysis of cycles at several stages:
This is intuitively clear during the preparation of the semantic kernel if your website is field-specific. For instance, tender procedure accompaniment services. The case gets more difficult if your project is an online store with a variety of product categories. Starting from children's toys to car spare parts. In that case, you will need to analyze seasonal trends in each product category.
How to analyze the seasonality of business with the semantic kernel
- avoid inefficient keyword in the semantic kernel;
- forecast total traffic of your field;
- diagnose issues of your web resource.
The analysis will clearly show when advertising investments are worth it and when you should wait for a better time. This method of analysis can be applied in several ways, and you can draw a summarized report as you see fit. Its advantages are the following:
- accessibility. All services are free of charge;
- simplicity of construction. Services do not require special formulas or calculations.
To draw a report, analyze the obtained queries via the tools paying attention to declines and increases of demand. Merge all results into one table for the convenience of working with the data.
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