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Cases 12 min read November 25, 2023

How I 7X’d My SEO Traffic with ChatGPT

How I 7X’d My SEO Traffic with ChatGPT
Julian Goldie
Julian Goldie
Founder, Link Builder at Goldie Agency

In this article, I'll unveil the secrets of integrating AI into your SEO arsenal, backed by my proven strategies. Let's face it: website traffic is a tough nut to crack. Today, I will guide you on how to drive high-quality traffic using AI without overspending on YouTube or Facebook ads. Join me as we explore a safer, traffic-boosting approach.

Quick disclaimer:

Using AI content is risky. Nobody knows if Google will release an update penalizing web content.

But with 99% of future content expected to be created by AI, this is ESSENTIAL for sites to master. 

Does ChatGPT ACTUALLY Rank?

Short answer: Yes! But it’s all about how you create this content. These are based on my strategies with ChatGPT and similar AI tools.

For example, check out the site —descubreaves.com:

Google Search Console Performance

You can see there’s a huge contrast before and after AI! 

Serpstat contrast before and after AI

Does it work for local SEO? Yes, checked with my agency’s site. But does it work for new sites?

Today, the traffic is growing exponentially, and you can see it coming out of the sandbox period.

How does the process work? Simple: Keywords. Content. Backlinks. That’s it. And I’ll explain how to do each of the above and leverage AI and rank higher. 

Ever wondered about the 80-20 of SEO? How to nail 80% of the results with just 20% of the work? Google's got hundreds of ranking factors. It's overwhelming! So, what tasks give us the biggest bang for our buck? How can we use AI to achieve that? 

Here's the thing: many folks scatter their efforts in SEO. They try to do everything: technical SEO, on-page stuff, link building, content... the list goes on… And don't get me started on WordPress plugins and other distractions. But what if you just focused on a few key things? It's simpler, more efficient, and way less stressful. 

Keyword Research with ChatGPT

At its core, it's about understanding what folks type into Google to find you. Think random stuff like "Can cats sip on butter?" (Okay, maybe not that random), but you get the gist: it's all about tapping into your target market's mind. Many just guess their keywords, and that's a recipe for disaster. But with the right strategy, you can simplify your journey from point A to point B.

You might be in an industry that's just too competitive to rank for. If that's the case, I will show you a quick and automated strategy to find low-competition keywords. This is how Serpstat helps:

  • You can simply filter relevant topics related to your industry with the keyword difficulty score. Keyword difficulty (KD) scores range from 0 (easy) to 100 (very hard). Take the keyword "SEO" as an example. 
    Serpstat Overview

    To rank for it, you'd need 1,000s of backlinks. So, how do you find less competitive keywords related to SEO? Filtering for feasible keywords.

  • Find related terms to your main topic in Serpstat and aim for keywords in the 0-10 KD range.
    Serpstat Organic keywordsSerpstat Organic keywords
  • Further, refine your search by targeting low authority ranking in the top 10. Why? If low authority sites rank for a keyword, it's less competitive. Trying to beat giants like Forbes or Amazon? Almost impossible. So it’s better to pick an easier battle.
  • You might also check out the SERPstat GPT plugin to help you with keyword research:

    SERPstat GPT plugin

    Now, you can do this for any industry. Replace "SEO" with your desired industry/topic. You can apply this to every topic out there.

    Keep in mind that you can access this data via the Serpstat interface (Summary report by domain, keywords, and backlinks) as well as directly through the API.

    Once you've listed potential keywords, evaluate their business impact. Ask yourself: Will ranking for this keyword increase leads or revenue? If not, skip it. Focus on keywords that are going to either:

  • Bring you more leads/opt-ins
  • Bring you more sales
  • If not, there’s no point in ranking for it!

    With AI, you can create more content for cheaper than ever. So the ROI doesn’t need to be so high. But the quality isn’t quite as high as a top-notch writer. So that’s why picking low keyword difficult keywords is so crucial.

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        Crafting SEO-Optimized Content

        "Plan your work and work your plan." Structure your content correctly, and it’s easier to rank. Wondering how to structure your content? The first page of Google holds the answers. For any given keyword, study the top-ranking pages. Aim to enhance your content by 20% in quality and length.

        That’s how tools like ChatGPT plugins feature help: enable WebPilot to automate this process, scraping top results and crafting content outlines. It reverse engineers your top 10 competitors. 

        With your outline ready, it's content creation time. AI tools can assist in generating content. In fact, you can train ChatGPT 4 to include internal or external links, videos, and pictures in your content. 

        But is AI-generated content actually up to the mark? I’ve certainly hired worse writers. In content creation, the traditional route of hiring human writers typically incurs costs ranging from $50 to $100 per article. This conventional approach, while effective, can strain budgets, especially for continuous content needs. Enter AI tools like ChatGPT Plus, revolutionizing this model by offering an affordable alternative. At a flat rate of just $20 per month, these AI solutions provide access to an unlimited stream of content.

        Is AI Content Safe for SEO?

        Will Google penalize AI-generated content? It's a looming question. But in a few years, will human writers even be a necessity? Google's stance? Right now, they say they reward quality content, irrespective of its origin. However, blindly copying from AI tools isn't the answer. Always proofread and quality check before you publish.

        Want a safer way? Instead of creating, use AI to evaluate existing content. For instance, use ChatGPT to assess content against Google's guidelines. This approach ensures AI isn't directly involved in content creation, reducing potential risks.

        So, is AI in SEO risky? The future is uncertain. Safe strategies include reevaluating non-performing content, automating meta tags, and testing AI on dormant websites.

        On-page and Off-page Tools to Boost Traffic

        Here’s how to combine both on-page and off-page tools, automate them, and improve your results with SEO so that you can rank your content higher…

        Yoast, a free WordPress plugin, is a good choice for on-page SEO. This tool empowers you to seamlessly integrate keyword variations into crucial elements like the title, URL, and meta description, enhancing your content's search engine visibility. Yoast automates meta tag creation, simplifying the process. However, rankings aren't just about on-page optimization…

        In an AI-dominated world, backlinks remain a competitive advantage. We all have access to the same tools, prompts, and technology. So, when everyone can pump out thousands of content pages, what’s the biggest differentiator? Backlinks. They sound complex but are the key to standing out in the AI-driven SEO landscape. 

        Here’s why… When I say I do "link building" to my grandma, she's totally puzzled. Backlinks, the clickable text from one site to another, are like votes to say your content is good: more backlinks (AKA votes) indicate to Google that your content is relevant and trustworthy.

        Google's crawlers assess your site's trustworthiness: your chances of ranking plummet if they deem it suspicious. However, backlinks from authoritative sources boost trust and ranking potential.

        Some studies have revealed that 91% of 1 billion websites receive no Google traffic — months of effort for nothing. But with a focus on link building, you can significantly increase your chances of traffic.

        Avoid the temptation of cheap, bulk backlinks from platforms like Fiverr. These often lead to spammy links, which Google might penalize. Instead, prioritize quality. A few high-quality backlinks can be more impactful than hundreds of mediocre ones.

        A quality backlink is:

        For instance, a plumbing website benefits from a backlink from a top plumbing site. But a link from an unrelated website about cat memes? As you’d expect, not so much!

        LOL cats

        Link building might sound technical, but it's doable. How to master it? Just email websites via cold email and ask them for a link.

        Mem

        Most will say no! Some will say yes. Play the numbers game. You can easily get a virtual assistant to do this for you.

        The Challenge of Staying on Top

        Achieving the number one spot on Google is one thing; staying there is another. If visitors bounce back quickly to Google after landing on your page, it signals a poor user experience. This can lead to a drop in rankings. What’s the solution?

        I've crafted a because it doesn't matter how much traffic you get. It’s about how much money you make. Naturally, the aim is to guide more visitors towards the website's conversion goal. 

        But there's a challenge: the dwindling human attention span. From 12 seconds in 2000, it's now just 8 seconds, reportedly even less than a goldfish's.

        Low attention spans

        How do you ensure visitors stay on your site in this fast-paced digital era? Speed is key. A loading time of 0-2 seconds is ideal. Why? Because faster sites lead to better conversion rates.

        Nitro Pack is what I use to speed up my site. This plugin, free for the first 5,000 page views, can automate core web vitals and page speed. It's a quick 10-minute setup that can make a world of difference.

        Conclusion

        So today, you’ve learned:

        Thank you for joining this journey to mastering SEO with ChatGPT!

        This insightful advice is brought to you from our webinar featuring Julian Goldie, "How to Increase SEO Traffic by 50% With AI: ChatGPT SEO Strategy."

        Watch the replay here!


        The opinion of the guest post authors may not coincide with the opinion of the Serpstat editorial staff and specialists.

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